Account-Based Marketing Manager

For years, account-based marketing at Fresh Prints has been built around campaigns. We identify an opportunity, launch a program, measure the results, and rebuild the approach the following year. That is no longer enough. Our highest-value accounts should not be managed as a series of campaigns. They need a long-term growth strategy: a clear view of which accounts deserve disproportionate investment, what will materially change their value, and how Fresh Prints should serve, retain, and expand them over time. Your job will be to build that strategy. You will bring together customer insights, data, segmentation, and operational execution to determine where the biggest account growth opportunities exist and what the business must do to capture them. The goal is to build an account-growth system that becomes more intelligent, more effective, and more valuable with every cycle. There is no established function to inherit and no finished playbook to manage. You will define what account-based marketing should mean for Fresh Prints, build the operating model behind it, and drive the business to execute against it across Marketing, Sales, Creative, Data, and Operations. We are not looking for someone who will optimize the existing approach at the margins. We are looking for someone who will question its assumptions, identify the few bets that could materially change account value, and take responsibility for turning those bets into results. This role is about: Defining how Fresh Prints grows and retains its most valuable accounts at the company level, not simply running better campaigns. Building an account strategy that continues to work as chapters, decision-makers, relationships, and buying cycles change. Identifying the few highest-leverage bets that could materially increase account value, then focusing the business around them. Turning strategy into execution through direct ownership, cross-functional influence, and systems that scale. Shaping how Marketing, Sales, Operations, and account-facing teams approach retention, expansion, and long-term account development. Building account growth into a durable business capability, not an initiative that resets every campaign cycle. What You'll Own Company-Level Account Strategy Build the long-term growth strategy for Fresh Prints’ highest-value accounts. Define how the business should identify, segment, prioritise, invest in, retain, and expand those accounts over time. Develop a strategy that remains effective even as student leaders, decision-makers, buying committees, and internal account owners change. Use customer insight, account data, and commercial judgment to identify the few opportunities that could materially change account value across the business. Shape decisions across sales motions, customer experience, and account coverage when those decisions are necessary to unlock growth. Turning Strategy Into Results Take responsibility for moving the strategy from an idea into how the company actual