Account-Based Marketing Manager

<p>The Account-Based Marketing (ABM) Manager is responsible for designing and executing 1:1, 1:few, and 1:many programs that deepen engagement, accelerate pipeline, and drive revenue within a defined set of strategic and high-potential accounts.</p> <p>Partnering closely with Sales, Revenue Marketing, and cross-functional Marketing teams, this role builds tailored, insight-led programs that reach buying groups across target accounts—spanning developers, technical stakeholders, and executive decision makers.</p> <p>You are a data-guided, customer-obsessed marketer who enjoys combining strategy with hands-on execution. You’re comfortable working directly with sales leaders, translating account insights into integrated plays, and measuring performance at both the account and program levels.</p> <h3>Key Responsibilities</h3> <p>ABM Strategy &amp; Planning</p> <ul> <li>Develop and own the ABM strategy for a prioritized list of accounts, aligned to regional and global go-to-market goals</li> <li>Segment accounts into 1:1, 1:few, and 1:many motions based on potential, buying stage, and strategic importance</li> <li>Partner with Sales leadership and account teams to understand account plans, key initiatives, and decision makers and translate these into ABM plans</li> <li>Build annual and quarterly ABM roadmaps, including campaigns, experiences, and executive engagement moments</li> </ul> <p>Campaign &amp; Program Execution</p> <ul> <li>Plan and execute integrated ABM programs across channels (email, digital, direct mail, events, executive briefings, field experiences, partners, etc.) that are tailored to account needs and buying stages</li> <li>Create or adapt messaging and content by persona and industry, leveraging global assets where possible and developing custom assets where needed</li> <li>Orchestrate multi-touch plays (e.g., outbound sequences, event invitations, executive briefings, workshops) in partnership with Sales, BDRs, and Marketing Operations</li> <li>Coordinate program logistics end-to-end, including audience lists, landing pages, invitations, reminders, follow-up, and handoff to Sales</li> </ul> <p>Sales Alignment &amp; Collaboration</p> <ul> <li>Act as a strategic partner to Sales for target accounts, joining regular account reviews and QBRs to align on goals, coverage, and gaps</li> <li>Provide Sales with ABM playbooks, one-page program briefs, talk tracks, and follow-up templates to support consistent execution</li> <li>Help Sales prioritize next-best actions within accounts (meetings, workshops, briefings, executive programs) based on engagement and intent signals</li> <li>Capture and share win stories, best practices, and learnings from ABM programs across regions and sale