Ad Sales Lead, Programmatic

<p>Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!</p> <p>At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.</p> <p>Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.&nbsp;</p> <p>Read <a href="https://blog.duolingo.com/?utm_source=greenhouse.com&amp;utm_medium=referral&amp;utm_campaign=generalblog_gh_091224">our blog</a> to learn more.</p> <hr> <p style="text-align: left;"><strong>About the role...</strong></p> <p style="text-align: left;">Join us to build Duolingo Ads, Duolingo’s premium programmatic business. Most learners use our free, ad‑supported app—so great ads are core to our mission. Reporting into the Head of Ad Sales, the Ad Sales Lead, Programmatic will build a deal‑led book of business with agency holding companies, independent agencies, and advertisers who want access to Duolingo’s native formats, first‑party learner signals, and one of the most engaged mobile audiences in the world. You will own buy‑side relationships across holdco investment and programmatic teams, trading desks, curation and principal media groups, and premium programmatic buyers. This is a high‑ownership, high‑visibility, early‑stage opportunity to help define how programmatic can fuel high‑quality ads for millions of learners while driving outcomes for partners.</p> <p><strong>🧠&nbsp; You will...</strong></p> <ul> <li>Own a programmatic revenue target and forecast, and build a predictable pipeline across agency holding‑company programmatic and investment teams, trading desks, independent agencies, and premium programmatic buyers.</li> <li>Lead our shift from open auction to premium, deal‑led PMP/PG by packaging Duolingo’s native formats and first‑party learner signals into always‑on and custom deals that buyers will pay a premium for, and negotiate annual and upfront commitments that make that revenue durable.</li> <li>Become the person holdco programmatic teams call about mobile app inventory: run joint business planning; get Duolingo onto preferred supply paths, curated marketplaces, and principal/outcome‑based buys; and defend our position when buyers consolidate</li> <li>Build the programmatic value proposition and measurement story through proposals, pricing narratives, and post‑campaign proof that connect our native formats and audience data to brand and performance outcomes (e.g., verification, a