AEO and GEO Marketing Manager

<h2><strong>Who we are </strong></h2> <h3><strong>About Stripe</strong></h3> <p><span style="font-weight: 400;">Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.</span></p> <h3><strong>About the team</strong></h3> <p>Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments - from startups to the largest enterprises.</p> <h2><strong>What you’ll do</strong></h2> <p>Stripe is seeking an AEO &amp; GEO Marketing Manager to lead the channel. This individual will play a critical role in growing new user acquisition from platforms including ChatGPT, Perplexity, and Google AI Overviews / AI Mode. The scope of the role includes Generative Engine Optimization (GEO), also known as Answer Engine Optimization (AEO) or LLM Search Optimization (LLMO), improving agent experience, and integrating AI capabilities to improve the performance and efficiency of SEO and AEO channels.&nbsp;</p> <p>This individual will spearhead efforts by developing and executing a roadmap of activities and experiments to improve AEO performance. They will have the opportunity to work closely with cross-functional partners including Growth Marketing, Content Marketing, Engineering, and Analytics at Stripe.</p> <h3><strong>Responsibilities</strong></h3> <ul> <li><strong>AEO performance:</strong> grow the AEO channel.</li> <li><strong>Agent experience:</strong> optimize Stripe.com so AI agents can efficiently access and take action on behalf of users.&nbsp;</li> <li><strong>AI-efficiency:</strong> spearhead the development and integration of AI capabilities to improve the performance and efficiency of the SEO and AEO programs.</li> <li><strong>Performance reporting:</strong> deliver regular reports and updates on AEO performance to track progress and identify opportunities.</li> </ul> <h2><strong>Who you are</strong></h2> <p><span style="font-weight: 400;">We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.</span></p> <h3><strong>Minimum requirements</strong></h3> <ul> <li>5 years of proven experience creating and executing SEO strategies, with full-time focus on AEO and GEO in recent years.</li> <li>Strong understanding and curiosity of traditional search and answer engines, including ChatGPT, Gemini, and Perplexity.</li> <li>Strong technical expertise in making websites SEO and AEO-friendly.</li> <li>Proven ability to translate data into insights and decisions that drive measurable growth.</li> <li>Demonstrated understanding of user intent to prioritize actions that deliver positive outcomes for users.</li> <li>Motivated self-starter, demonstrating the ability to take initiative, problem-solve independently, and carry out tasks with high agency.</li> <li>Proven ability to independently lead the development and execution of roadmaps across a large group of cross-functional stakeholders.&nbsp;</li> <li>High attention to craft and detail, ensuring precision in all tasks.</li> <li>Excellent presentation and communication skills (written and verbal).</li> <li>Ability to work extensively in Google Drive apps (Docs, Sheets, Slides), Excel, Looker, Tableau, Google Analytics and other reporting software.</li> <li>Professional proficiency in English.</li> </ul> <h3><strong>Preferred qualifications</strong></h3> <ul> <li>Proficiency in NLP, vector search, and RAG.</li> <li>In-house, B2B SEO/AEO experience.</li> <li>B2B SaaS experience.</li> <li>Experience working in the following industries: payments, billing, accounting, tax, startups, or fintech.</li> <li>SQL experience and ability to gather data.</li>