AEO/GEO & Web Lead

About Watershed Watershed is the enterprise sustainability platform. Companies like Airbnb, Carlyle Group, FedEx, Visa, and Dr. Martens use Watershed to manage climate and ESG data, produce audit-ready metrics for voluntary and regulatory reporting including CSRD, and drive real decarbonization. We are looking for team members who love product-building, want to work hard at a mission-oriented startup, and will collaborate with us in shaping the culture of a growing team. We have offices in San Francisco, New York, Denver, London, Paris, Berlin, Sydney, Mexico City, and remote team members across the US and Europe. We hope that you'll be interested in joining us! The role You'll define how Watershed shows up in a world where search is changing faster than most companies' strategies can keep pace with. This is a rare kind of ownership: you'll build the answer engine optimization (AEO) and generative engine optimization (GEO) playbook for climate and sustainability from scratch, not inherit one, while also running the web infrastructure and conversion rate optimization (CRO) program that turns that visibility into pipeline. This is a hands-on role sitting within demand generation, reporting into a team that will lean on your point of view to shape where the website, and the brand behind it, goes next. You'll work closely with content, product marketing, and design, but you'll set the agenda: what gets built, what gets tested, and what winning AI search visibility looks like for a category that's still being written. What you'll own Organic and AI-sourced pipeline Marketing qualified lead (MQL) and pipeline contribution from organic search and AI-generated answers is your scorecard. You'll work across search engine optimization (SEO), content infrastructure, and on-page optimization to grow inbound lead volume and quality—for a platform that companies like Airbnb, FedEx, and Visa already rely on. LLM rankings and AEO / GEO You'll track where Watershed appears (and doesn't) across large language model (LLM) tools like ChatGPT, Claude, Perplexity, and Google's AI Overviews, and you'll be one of the people figuring out what "good" even means here. Build the measurement approach, run the experiments, and steadily grow visibility and citation rate across the themes that matter most to climate and sustainability buyers. Optimization & testing You'll run a rigorous testing program across the website and key organic/GEO channels, partnering with design and content, with pipeline impact as your north star. What we're looking for A strong point of view on scaling organic growth and LLM visibility. Ideally, you've built this playbook once already and want to build it again on harder terrain Deep fluency in AI tools and models, both as a growth channel and a way to make your team more effective Hands-on experience building and running an A/B testing program from day one Comfort managing external vendors and developers without needing to write all the code yourself Strong analytical instincts; you know when something is working, and you know why Why this role, specifically You'll have real ownership over a function most companies are still guessing at, at a company whose mission is to accelerate the climate economy with real customers, real revenue, and real climate impact behind it. If you want a bigger paycheck at a company where AI search is a side project, this probably isn't it. If you want to help define what AI search optimization even means, and do it in service of something that matters, this is that role. Must be willing to work from an office 4 days per week (except for remote roles) Watershed has hub offices in San Francisco, New York, London, and Mexico City and satellite offices in Denver, Sydney, Paris, and Berlin. Where we have offices, employees are expected to be in office for 4 days per week. Certain jobs are open to being remote and will be specifically noted on the jobs page and in the job description if so. What’s the interview process like? It starts the same for every candidate: getting to know the team members through 1 to 2 conversations about Watershed, your experience, and your interests. Next steps can vary by role, but usual next steps are a skill or experience interview (e.g. a coding interview for an engineer, a portfolio review for a designer, deeper experience call for other roles) which leads to a virtual or in person interview panel. We prioritize transparency and lack of surprise throughout the process. What if I need accommodations for my interview? At Watershed, we are dedicated to ensuring an inclusive recruitment process. We provide reasonable accommodations for candidates with disabilities, long-term conditions, mental health needs, religious observances, neurodivergence, or pregnancy-related support requirements. If you need assistance during your process, please contact your recruiter.