B2B Content Marketing Lead

About the Team The Content & Narrative team is responsible for shaping how OpenAI communicates the value and real-world impact of AI. We translate complex products, research, and user behavior into clear, compelling stories that drive understanding, adoption, and trust. We partner closely with product marketing, communications, research, economics, policy, partnerships, and GTM teams to ensure OpenAI’s story is grounded, credible, and impactful. About the Role As the B2B Content Marketing Lead, you will define how OpenAI tells stories about its products, its users, and the broader impact of AI. At a time when the world is trying to grasp the real potential of AI, this role plays a critical part in translating that potential into understanding, action, and outcomes. You will build and scale a modern content marketing function that connects product capabilities, model advancements, and user outcomes into narratives that are clear, differentiated, and practical. You’ll also support executive storytelling and thought leadership through high-quality, strategic content. We’re looking for people who are deeply curious, highly strategic, and exceptional storytellers—people who can turn complexity into clarity and help shape how the world understands AI. This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. Responsibilities In this role, you will: Develop a content strategy that connects OpenAI’s product roadmap, model capabilities, and user outcomes into clear narratives for key audiences. Create and oversee high-impact content across formats, including long-form articles, executive narratives, keynote storylines, customer stories, thought leadership, and research-driven storytelling. Partner with leadership to shape and support core company and executive narratives with strong writing, structure, and storytelling. Collaborate cross-functionally with product, research, economics, partnerships, and marketing teams to identify key themes, proof points, and storytelling opportunities. Use product data, user insights, and market signals to identify which stories resonate and where new opportunities exist. Help OpenAI work effectively with external organizations, experts, and creators to broaden reach and deepen understanding of AI. Ensure all content is thoughtful, technically credible, and useful for both external audiences and internal stakeholders. Bring strong editorial judgment to what we say, how we say it, and where we focus. Qualifications You might thrive in this role if you: Have 5–10+ years of experience in content marketing, product marketing, economic research, or related B2B storytelling roles. Have a strong track record of translating complex products, technologies, or market shifts into clear and compelling narratives. Bring experience developing long-form content and strategic storytelling that shapes audience understanding and supports business goals. Have experience working cross-functionally with senior leaders and teams (e.g., product, research, marketing, comms) to develop and deliver content. Use data, customer insights, and market research to inform storytelling and identify new opportunities. Have experience building or scaling content programs, or defining new functions/playbooks in ambiguous environments. Are an exceptional storyteller with strong editorial judgment and a high bar for clarity, quality, and credibility. Are deeply curious about technology, user behavior, and how products create real-world value. Think strategically about how content drives awareness, adoption, trust, and broader company goals. Are highly collaborative and effective at influencing across teams and levels. Execute quickly and effectively while maintaining a high quality bar across formats. Nice to Have Experience in AI, developer tools, enterprise software, or adjacent technical domains. Experience supporting senior leadership narratives and thought leadership. Experience working with economists, researchers, or policy teams to translate complex ideas into accessible content. Experience partnering with external creators, experts, or influencers. About OpenAI OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. Fo