Brand Marketing Program Manager

<div class="content-intro"><p>Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!</p></div><p>As a Brand Marketing Program Manager you'll play a pivotal role in helping our brand marketing and social teams bring ambitious ideas to life—on time, on brand, and at scale. You'll connect creative vision to execution, bring clarity to complexity, and build the structure that helps great ideas thrive. This role sits at the intersection of creativity, strategy, and operations: you'll enable Figma's brand to show up powerfully across social, digital, and real-world moments.</p> <p>You'll partner closely with our Brand Strategists, marketers, creative teams, and partners to plan and deliver high-impact campaigns and activations that help Figma grow into its next chapter as a multi-product, global company.</p> <p>This is a full time role that can be held from one of our US hubs or remotely in the United States.</p> <h4>What you’ll do at Figma:</h4> <ul> <li class="font-claude-response-body whitespace-normal break-words pl-2">Partner with brand, social, and cross-functional marketing teams to translate strategy and creative ideas into clear project plans, trackable outcomes, and clear communications</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Build and manage timelines, resourcing, and budgets for campaigns and always-on initiatives, ensuring alignment with team and company goals</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Drive the end-to-end delivery of brand and social programs—from briefing through creative development, production, and launch—while ensuring quality and consistency</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Anticipate risks, identify blockers early, and drive proactive solutions to keep programs on track and stakeholders aligned</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Establish repeatable processes and best practices that enable the team to scale its impact globally</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Support key tentpole initiatives, ensuring cross-functional coordination and readiness across marketing, creative, and social teams</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Lead retrospectives and share learnings that inform future campaigns, helping the team continuously improve how we plan and deliver work</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Establish new working relationships with platforms, vendors and brand partners to help develop an ecosystem of best-in-class strategies and capabilities</li> </ul> <div class="section page-centered"> <h4>We'd love to hear from you if you have:</h4> <ul> <li class="font-claude-response-body whitespace-normal break-words pl-2">6+ years of experience managing complex creative, brand, or marketing programs — ideally at a creative agency or in-house brand team</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Demonstrated experience building integrated marketing campaigns across digital, social, and experiential channels</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Demonstrated ability to navigate both the creative and operational sides of brand marketing — knowing when to lean into process and when to stay flexible</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Proven experience working with project management and collaboration tools</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Enthusiasm for creativity, storytelling, and enabling teams to do their best work</li> </ul> <h4>While not required, it’s an added plus if you also have:</h4> <ul> <li class="font-claude-response-body whitespace-normal break-words pl-2">Experience supporting or managing social-first campaigns or brand activations</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Backgr