Brands Analyst

About Dutchie Founded in 2017, Dutchie is a comprehensive technology platform powering dispensary operations, while providing consumers with safe and easy access to cannabis. Dutchie aims to further support the positive societal change the cannabis industry brings to the world through wellness benefits, social justice, and empowering local communities through tax revenue. Powering thousands of dispensaries across 40+ markets throughout the United States and Canada, Dutchie is the leading technology company in the cannabis space and was named in Fast Company’s 10 Most Innovative Companies in North America and listed two years in a row on LinkedIn’s Top 50 Startups. Dutchie has raised over $600M in funding to date, backed by D1 Capital Partners, Tiger Global, Dragoneer, DFJ Growth, Thrive Capital, Howard Schultz, Snoop Dogg’s Casa Verde Capital, Gron Ventures, members of the founding team at DoorDash, Kevin Durant’s Thirty Five Ventures, and other notable angel investors. About This Job The Brands Ad Analyst is a critical partner to the Dutchie Ads sales team, sitting at the intersection of data analytics, client services, and digital advertising strategy. This role is responsible for equipping the sales team with the data and narratives they need to win new business and retain existing clients. You will build compelling, data-driven stories that demonstrate the impact of advertising on Dutchie’s platform, deliver strategic recommendations for campaign optimization, and serve as a trusted analytical voice in client-facing conversations. The ideal candidate is equally comfortable writing SQL queries in Snowflake, building dashboards in visualization tools, and presenting performance insights to brand partners. You thrive in a fast-paced, cross-functional environment and bring a consultative mindset to every interaction. What You'll Do… New Business Support Develop data-driven prospect briefs identifying high-potential brand targets based on market share, category penetration, and competitive positioning Build budget recommendations and media plans grounded in historical performance benchmarks and retailer-level data Create compelling pitch materials, including performance projections and ROI scenarios, to support the sales team in new business presentations Existing Business – Monthly & Quarterly Reporting Own the end-to-end production of monthly performance narratives for brand clients, translating raw ad data into clear, strategic stories for client review meetings Conduct quarterly deep-dive analyses evaluating campaign health, incrementality, share of voice, and consumer behavior trends Frame insights around business outcomes—connecting ad spend to ROAS, new buyer acquisition, market dollar share, and conversion rate improvements Dashboard & Visualization Design and maintain client-facing dashboards and internal reporting tools using visualization platforms such as Hex or Looker Develop reusable templates and automated workflows to strea