Business Development Associate

About Mixpanel

Mixpanel is the leading product intelligence and analytics platform, trusted by more than 29,000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business, Mixpanel helps teams see what’s working, diagnose what’s not, and decide what to build next. Learn more at mixpanel.com.

About the Pipeline Generation Team

The Pipeline Generation team builds the system that turns market signal into qualified pipeline for the Account Executive team across APAC. This is a founding, AI-first function: a small group of operators who design and run an automated prospecting motion instead of a manual outbound desk. What this team proves in Singapore becomes the playbook the wider region runs.

About the Role

The Business Development Associate runs Mixpanel's AI-driven prospecting system to deliver qualified, Account-Executive-accepted pipeline across APAC. You will operate the outbound engine day-to-day: building target lists, running campaigns, supervising AI agents that research prospects and draft first-touch outreach, and applying a critical eye to ensure only genuinely qualified opportunities reach an Account Executive. You will work inside targeting logic and quality bars set with the team, sharpen them as you learn what converts, and help document what works. Success is qualified pipeline and system leverage, measured on outcomes rather than activity.

Responsibilities

• Run outbound and prospecting campaigns that produce qualified opportunities for the Account Executive team, owning the flow from signal to accepted handoff.

• Build target lists and enrichment inputs against a defined ideal customer profile, and keep data clean so leads move end to end with minimal manual handling.

• Deploy and supervise AI agents for prospect research, list building, personalization, and first-touch drafting, keeping a human check on quality before anything ships.

• Qualify opportunities against the agreed bar with Account Executive input, so accepted opportunities convert and Account Executive time is protected from low-fit leads.

• Prioritize high-intent accounts using Mixpanel's own product-usage and self-serve signals.

• Analyze metrics to see what is working, and adjust targeting, messaging, and channel mix.

• Document what works and feed it into shared playbooks and templates.

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