Commerce Lifecycle Marketing Manager

Location Details: Remote, Canada - British Columbia or Ontario At GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.​ This is a remote position, so you’ll be working remotely from your home. You may occasionally visit a GoDaddy office to meet with your team for events or meetings. What you'll get to do... Own lifecycle email campaigns end‑to‑end, setting strategy and acting as a thought partner to define objectives, target audiences, segmentation, and messaging Lead brief development, copywriting, and creative direction, and drive execution across build, QA, launch, and post‑campaign analysis for continuous optimization Build and deploy campaigns in SFMC, including data extensions, dynamic/ personalized content, and basic automations Use basic SQL to define, validate, suppress, and measure audiences, ensuring accurate targeting and measurement readiness Partner closely with Product, PMM/GTM, Design, Analytics, and Engineering to translate business goals into effective briefs, launches, performance insights, and an experimentation roadmap Your experience should include... 6+ years of experience in email/ lifecycle marketing, building campaigns from the ground up using a marketing automation platform (preferably Salesforce Marketing Cloud) for US audiences Proven end‑to‑end ownership from concept to launch (brief → copy/creative → build → QA → deploy), with strong project management and stakeholder communication skills Strong copywriting, creative direction, and lifecycle marketing strategy mindset to deliver high‑quality, high‑performing email campaigns Working knowledge of SQL for audience selection and validation (joins, aggregations, suppression, data QA) Analytical and experiment‑minded, with the ability to define success metrics, interpret results (conversion, revenue, retention, CTR, deliverability), and turn insights into clear actions You might also have... Experience in MessageGears Experience in the payment processing or e-commerce industry We've got your back... We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave. GoDaddy’s benefits vary based on individual role and location and can be reviewed in more detail during the interview process. We also embrace our diverse culture and offer a range of Employee Resource Groups ( Culture ). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way. We encourage you to apply even if your experience or skillset doesn’t align perfectly with every requirement. We value a wide range of backgrounds and transferable skills, and we are ex