Content Growth Specialist, APAC Growth [6-Month Fixed Term]

<div class="content-intro"><p><strong>About Pinterest:</strong></p> <p>Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.</p> <p>Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the&nbsp;<a href="https://www.pinterestcareers.com/our-life/pinflex/">flexibility</a> to do your best work. Creating a career you love? It’s Possible.</p> <p>At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI.</p> <p>Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process <a href="https://www.pinterestcareers.com/our-philosophy-on-ai-in-hiring/">here</a>.</p></div><p><strong>Intro&nbsp;</strong></p> <p>This role is intended to help grow and engage the creator community by developing market specific programs, campaigns, and communications that to engage and activate scaled creators in the Pinterest ecosystem across India and Southeast Asia</p> <p><strong>What you’ll do:</strong></p> <ul> <li>Support growth markets in Asia (India and Southeast Asia) to acquire and retain creators in the ecosystem</li> <li>Work cross functionally across strategic partner managers, product and other stakeholders to drive programs and campaigns</li> <li>Develop plans to engage and activate scaled creators through scaled communication channels like emails, push notifications and other relevant programs</li> <li>Conduct A/B testing to understand campaign performance drivers with creators and acquire learnings</li> <li>Manage end-to-end organic and branded creation challenges to incentivize creators</li> <li>Manage communications calendar across various scaled channels including emails and other in app channels</li> <li>Define, track and analyze success metrics for programs to identify actionable learnings for the region</li> </ul> <p><strong>What we’re looking for:</strong></p> <ul> <li>Minimum <strong>5+</strong> years of experience&lt