Lead Product Marketing Manager, Carta Law

<div class="content-intro"><h2>The Company You’ll Join</h2> <p>Carta connects founders, investors, and limited partners through world-class software, purpose-built for everyone in venture capital, private equity and private credit. Trusted by 65,000+ companies in 160+ countries, Carta’s platform of software and services lays the groundwork so you can build, invest, and scale with confidence.</p> <p>Carta’s Fund Administration platform supports 9,000+ funds and SPVs, representing nearly $185B in assets under management, with tools designed to enhance the strategic impact of fund CFOs. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work, Carta is shaping the future of private market infrastructure.</p> <p>Together, Carta is creating the end-to-end ERP platform for private markets. Traditional ERP solutions don’t work for Private Funds. Private capital markets need a comprehensive software solution to replace outdated spreadsheets and fragmented service providers. Carta’s software for the Office of the Fund CFO does just that - it’s a new category of software to make private markets look more like public markets - a connected ERP for private capital.&nbsp;</p> <p>For more information about our offices and culture, check out our <a href="https://carta.com/careers/">Carta careers page</a>.</p></div><h2><strong>The Problems You’ll Solve</strong></h2> <p>Carta Law represents a unique opportunity: we're establishing a category and shifting how private capital firms think about legal and compliance operations. Your content will be mission-critical to that effort. You'll work in a fast-paced, cross-functional environment where your work directly influences pipeline generation, win rates, and how the market perceives Carta Law's competitive position.</p> <p>Sitting in our Insights &amp; Content org, you'll own the development and execution of audience-led content that supports Carta Law's most critical business initiatives through the funnel. Working within the strategic direction set by leadership, you'll be responsible for creating timely, accurate, and high-impact content specifically tailored to legal and compliance leaders in our target market—General Counsels, Chief Compliance Officers, and Heads of Legal at enterprise private capital firms.</p> <p>Your work will span the full spectrum: from top-of-funnel thought leadership and educational content that establishes Carta Law as a category leader, to mid-funnel demand generation content that resonates with buyer personas, to sales enablement and customer stories that help convert prospects into clients.</p> <p>You'll also identify opportunities to test new content formats and approaches that differentiate Carta Law's positioning in the market. You'll work to:</p> <ul> <li><strong>Develop and execute content campaigns</strong> that move key buyer personas from awareness through consideration to deal acceleration—using the messaging, channels, and formats that actually resonate with them.</li> <li><strong>Create original, authoritative content </strong>that establishes Carta Law's category leadership, including flagship research (e.g., Global Compliance Report), case studies and customer outcomes, policy perspectives on regulatory trends, and thought leadership that positions Carta Law's unique value&nbsp;</li> <li><strong>Build and optimize content </strong>for tiered ABM campaigns targeting enterprise PE firms, ensuring messaging ladder from awareness plays (brand/thought leadership) through consideration (product differentiators) to acceleration (social proof, customer stories, integration benefits).</li> <li><strong>Develop sales enablement and customer marketing content</strong> that supports both direct Carta Law pipeline and cross-adoption between Carta Law and Carta's ERP for private capital (e.g., Fund Admin, Valuations, Tax, etc.), helping sales teams move deals forward and existing customers discover expanded value.</li> </ul> <h2><strong>The Team You’ll Work With</strong></h2> <p>At Carta, the Insights &amp; Content team plays a vital role in shaping the company’s brand, messaging, and public affinity. Their responsibilities typically span several key areas including Content Marketing, Social Media, Influencer Relations, and Data Insights. Together this team is Carta’s storytelling engine – responsible for communicating the company’s story and impact, both internally and externally, in a clear, compelling, and consistent way that supports business goals and builds trust with stakeholders.</p> <h2><strong>About You</strong></h2> &lt