Content Marketing Lead

✨ One platform, a whole world of opportunity The best jobs have always clustered in a handful of the world's wealthiest cities. But talent is everywhere. Oyster set out to close that gap - building a global employment platform that lets companies hire, pay, and care for brilliant people anywhere. We're proof that a high-performing culture doesn't need an office. Distributed across 60+ countries since 2020, we've built something the industry keeps noticing: Ranked #10 of 250 on TIME and Statista's 2026 list of America's Top WorkTech Companies Named one of America's Greatest Startup Workplaces 2026 by Newsweek A G2 Spring 2026 Leader across Employer of Record, Global Employment, Multi-country Payroll, and HR Compliance The only B Corp-certified global employment platform ~ independently verified since 2023 Two of those rankings measured our business impact from the outside. One measured how our own people feel about working here. They landed in the same place ~ because at Oyster, culture and performance aren't separate conversations. They're the same one. And we're just getting started. If you want to do the best work of your career alongside people who care as much as you do, we'd love for you to apply. Location: While this position is posted in a specific location, all of Oyster’s positions are fully remote and you can work from home. Forever. We're open to candidates based anywhere in the AMER or EMEA regions. Role Summary We are hiring a content marketing lead to set the company-wide direction for Oyster’s editorial narrative: the category story we tell about the future of work, the arguments our executives make in public, and the original research that HR, Finance, and Legal leaders cite when making decisions. You will operate as an AI-first functional lead rather than a traditional editorial manager. There are no direct reports, deliberately. Your leverage will come from the AI systems and governance you design—research agents, brand-voice models, fact-checking, source verification, repurposing, and evaluation—plus the senior stakeholders, freelancers, agencies, and subject-matter experts you mobilize. We are looking for the person who wants to find out how much editorial ambition one exceptional operator with a well-built AI stack can carry, and who will set the standard for what an AI-native content function looks like. The scope is unusual for a single role: a live audience across our library, newsletter, and podcast; a leadership team that publishes and speaks; proprietary employment data from 180+ countries; and the mandate to build this function the way it should be built, not the way it has always been done. Key Responsibilities Own the narrative Define Oyster’s long-term editorial and category strategy across Marketing, executive leadership, Product, People, Legal, and customer-facing teams. Resolve high-stakes narrative trade-offs and establish the positions, evidence standards, and language Oyster uses consistently across business areas. Own a multi-year editorial roadmap and a focused portfolio of flagship research and thought-leadership bets linked to company strategy. Act as the final quality bar for voice, accuracy, evidence, and taste across human- and AI-produced content. Build company-wide AI content mechanisms Architect and govern reusable systems for research, brand voice, fact-checking, source verification, repurposing, evaluation, and reporting. Define risk-based rules for where AI leads, where humans lead, and where specialist or executive approval is mandatory. Establish mechanisms and standards adopted across Marketing and relevant partner teams, not only within the content workflow. Measure leverage through throughput, cycle time, cost, adoption, quality, and business impact; evolve the system each quarter. Lead thought leadership and executive voice Set the operating model for executive publishing and advise leaders on the arguments Oyster should make publicly. Turn proprietary employment, salary, and hiring data into a durable original-research programme that shapes external conversation. Mobilize newsletter, podcast, events, PR, analyst relations, Product Marketing, partner/customer storytelling, and social around shared narratives. Own business impact Connect editorial and narrative decisions to company growth, customer trust, target-account engagement, earned influence, and pipeline. Build reporting that enables executives and teams to make better portfolio and investment decisions. Identify emerging market shifts early and recommend company responses before they become obvious. Mobilize the extended organization Set direction for senior stakeholders, freelancers, agencies, specialists, and subject-matter experts without relying on formal authority. Create decision rights, operating rhythms, and shared standards that enable multiple teams to execute consistently. Define the long-term roadmap and future organizational shape of the capability, including what remains expert-le