Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership

<div class="content-intro"><p><em>At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit <a class="_ymio1r31 _ypr0glyw _zcxs1o36 _mizu194a _1ah3dkaa _ra3xnqa1 _128mdkaa _1cvmnqa1 _4davt94y _4bfu18uv _1hms8stv _ajmmnqa1 _vchhusvi _kqswh2mm _ect4ttxp _syaz13af _1a3b18uv _4fpr8stv _5goinqa1 _f8pj13af _9oik18uv _1bnxglyw _jf4cnqa1 _30l313af _1nrm18uv _c2waglyw _1iohnqa1 _9h8h12zz _10531ra0 _1ien1ra0 _n0fx1ra0 _1vhv17z1" href="http://klaviyo.com/careers" data-renderer-mark="true">klaviyo.com/careers</a>&nbsp;to see how we empower creators to own their own destiny.</em></p></div><p>Klaviyo is looking for an experienced <strong>Content Marketing Lead</strong> to own the strategy, development, production, and performance of global campaign, demand generation, and thought leadership content.</p> <p>This role sits at the intersection of storytelling, pipeline generation, and editorial operations. You’ll lead the creation of content that builds market trust, shapes perception, supports go-to-market priorities, and drives measurable business outcomes across segments and regions. You’ll partner closely with product marketing, PR, brand, sales, regional marketing, events, customer marketing, and external agencies to turn complex ideas into high-impact content programs that resonate globally.</p> <p>This person will own content from ideation through publication and measurement across formats including gated assets, research reports, one-pagers, landing pages, webinars, interactive experiences, articles, executive bylines, customer stories, video, and audio.</p> <p>A critical part of this role is helping Klaviyo modernize how content gets made. The ideal candidate has hands-on experience building or operating <strong>AI-assisted editorial production systems</strong>, including <strong>vibe coding workflows</strong> in tools like <strong>Claude Code</strong> or <strong>Claude CoWork</strong>, and can help improve the speed, consistency, and scalability of content production globally. Experience with <strong>AirOps</strong> is a strong plus.</p> <h2>&nbsp;</h2> <h2><strong>How You'll Make a Difference</strong></h2> <h3><strong>Own global campaign and thought leadership content strategy</strong></h3> <ul> <li>Develop and execute a cohesive content strategy spanning campaign, demand generation, and thought leadership.</li> <li>Build content that reinforces Klaviyo’s market narrative while supporting segment and regional go-to-market goals.</li> <li>Identify the most important themes, formats, and storylines to drive engagement, leads, pipeline influence, and brand credibility.</li> <li>Translate complex product, market, and customer insights into clear, differentiated content for multiple audiences.</li> </ul> <h3><strong>Lead content creation across the funnel</strong></h3> <ul> <li>Own the development of high-impact content assets including ebooks, white papers, research reports, comparison guides, one-pagers, webinars, landing pages, executive thought leadership, customer stories, video, and audio.</li> <li>Create content that supports the full buyer journey, from awareness and education through consideration and conversion.</li> <li>Repurpose research, events, webinars, and customer narratives into multi-format content programs that extend reach and value.</li> <li>Ensure every asset meets Klaviyo’s editorial standards for quality, accuracy, tone, and narrative consistency.</li> </ul> <h3><strong>Build scalable AI editorial production systems</strong></h3> <ul> <li>Design, test, and improve AI-assisted editorial workflows that increase content production efficiency without lowering quality.</li> <li>Bring hands-on experience with vibe coding editorial systems, ideally using Claude Code or Claude CoWork, to help streamline briefing, drafting, editing, repurposing, QA, and localization workflows.</li> <li>Partner with internal stakeholders and agencies to create repeatable systems, templates, prompts, and playbooks that scale content production globally.</li> <li>Help establish best practices for how AI is used in editorial production across teams, m