Creative Director, Demand Gen

<div class="content-intro"><p><strong>Secure Every Identity, from AI to Human<br><br></strong>Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.<br><br>This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.</p></div><h1><strong>Creative Director, Demand Gen</strong></h1> <p><strong>San Francisco</strong></p> <p><strong>About this role</strong></p> <p>Brand and Creative is looking for a Creative Director, Demand Gen to build and lead Okta's first dedicated demand gen creative team. You will own integrated campaign creative end to end across three major demand gen campaigns (AI, Okta platform, and Auth0 platform), designing the copy and visual work that connects landing pages, gated assets, emails, customer proof, and performance ads into one coherent campaign system.</p> <p>This role is fundamentally outcome-driven. Demand gen campaigns are built to move prospects through the funnel and drive pipeline. You will develop integrated creative strategy, then iterate based on performance, learning what works and refining the approach over time. You will lead a team of two designers and one copywriter, supported by a production and operations partner aligned to your work. You will also work across the creative leadership team to ensure all creative work across the organization is aligned and reinforcing.</p> <p><strong>What you will do</strong></p> <ul> <li>Build the demand gen creative function end to end, including team structure, operating model, and clear partnership standards with Global Campaigns and Field Marketing</li> <li>Lead a team of two designers and one copywriter, developing them as individuals and building a cohesive team that ships integrated campaigns</li> <li>Own creative strategy for three major demand gen campaigns, translating Global Campaigns' campaign strategy into integrated creative strategy and execution</li> <li>Develop integrated campaign creative where every asset reinforces one idea and drives toward conversion</li> <li>Use performance data to understand what works across channels and formats, then refine the creative strategy and approach based on what the market tells you</li> <li>Partner with Global Campaigns to establish clear roles, briefing standards, and a working rhythm so creative informs campaign planning from the start</li> <li>Collaborate with the Creative Direc