Creative Lead, Copy

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Community You Will Join:

Airbnb is a creative company on a mission to connect people to the magic of the real world. You’ll join a collaborative, excellence-driven creative group led by the VP of Global Creative, and report directly to the Director of Brand Creative. Working in close, day-to-day partnership with your art partner, strategists, and producers, you’ll be part of an agile team dedicated to bold storytelling across our key verticals. Here, innovative thinking and hands-on craft are deeply valued, and your work will directly shape the future of our brand.

The Difference You Will Make

As a Creative Lead (Copy), you will be the narrative driving force behind high-impact integrated campaigns and social work across our highest-growth verticals, including Home/Stay, Experiences, Services, and more. 

Working in a close dynamic partnership with a dedicated Art Director partner, you will directly bridge high-level brand narrative and provocative modern execution. Together, you won't just generate big ideas; you will bring them to life across social channels and traditional media touchpoints with exceptional craft, voice, and speed.

A Typical Day: 

• Partner on Big Ideas: Work side-by-side with your Art Director partner to conceptualize and execute integrated, multi-channel campaigns.

• Elevate Narrative Craft: Turn brand and product stories into culturally resonant, sharp, and compelling copy—delivering world-class work at pace.

• Shape Integrated Storytelling: Seamlessly connect social-first voice and narrative with multi-channel campaigns, ensuring tone consistency and craft across every touchpoint.

• Collaborate with Leadership: Work directly with Creative Leadership and cross-functional teams to execute high-visibility work that moves the business forward.

• Embrace a Maker Spirit: Bring a hands-on, proactive builder mindset—scrappy, curious, and excited to dive into the work and prototype ideas quickly.

• Leverage AI & Modern Creative Tools: Fluent with AI creative tools and emerging digital workflows to accelerate ideation, iteration, and copy exploration without compromising quality.

• Direct Production Craft: Ensure exceptional editorial and tone execution while communicating effectively with creative teammates, agency partners, and production companies.

Your Expertise:

• 10+ years of relevant experience leading global brand campaigns, preferably a mix of advertising agency, creative studio, and in-house experience. 

• Outstanding portfolio demonstrating best-in-class campaign work. 

• Demonstrated success in leading multiple cross-media campaigns. 

• Strong conceptual and brainstorming skills, leading and participating whenever needed. 

• Experience collaborating closely with Brand Management teams. Ability to translate market research, data, and strategy to creative solutions.

• Flexible and dependable.

• Ability to think both strategically and tactically, concept through execution. 

• Exceptional communication and presentation skills—you can effectively communicate and passionately defend decisions.  

• Empathy for the customer, and empathy for individuals on a creative team.

• Passionate about Airbnb’s mission and purpose. 

Location: 

This position is US - Remote Eligible with West Coast hours. The role may include occasional work at an Airbnb office or atte