Creative Producer (Radiotech)

About us: Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have recently achieved a significant milestone of over 1 billion downloads worldwide, taking a step toward our mission of cultivating the well-being of people worldwide. With headquarters in London, UK, Gismart is a dynamic global company with a reach extending across Europe and far beyond. Our determined team comprises over 250 individuals who bring diversity, creativity, innovation, and relentless drive to the company. Gismart unites professionals from diverse backgrounds in entertainment, music, and tech, allowing us to play to each other’s strengths and succeed as a team. Our mission: Become a stepping stone on our customers’ journeys of self-improvement. Our values: D eliver what matters R espect and support others I nitiate and own V oice openly E xecute with quality If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you. We provide exciting career opportunities, a supportive workplace culture, and the chance to contribute to a team that is making a tangible impact. For more information on Gismart, visit gismart.com . About project At Radiotech , we believe music belongs to everyone — not just those who grew up taking lessons. As a product company inside the Gismart ecosystem, we’ve spent years building apps that make music feel approachable, fun, and deeply human. With 23 apps across iOS and Android and over 500 million downloads worldwide, our products have found their way into the hands of musicians, beginners, and curious souls across the globe. We see music as a universal language. Our job is to make sure more people can speak it. Responsibilities Hypothesis Testing & Strategy: Execute the overall creative strategy by continuously searching, formulating, testing, and reporting on new creative hypotheses Work with Audience: Identify and test new concepts, user personas, triggers, and pain points to tailor creative messaging effectively Hook Development: Find fresh approaches for our core audience and create highly engaging hooks Data-Driven Optimization: Apply a strictly data-driven approach. Monitor ad cabinets, analyze Tableau dashboards, and scale successful concepts Competitor & Market Research: Conduct ongoing market research. Track the active ad libraries of direct competitors, identify new market players, and draw inspiration from indirect competitors Trendwatching: Monitor social media trends (TikTok, Reels, etc.) and global performance marketing trends to ensure our creatives stand out Creative Production: Provide the end-to-end production process for Meta, Google, and other networks. Write clear, structured technical tasks (briefs) for motion and graphic designers, providing constructive feedback to ensure fast and high-quality delivery Cross-Functional Collaboration: Collaborate closely with