- Location
- Noida, IN
- Work mode
- On-site
- Employment
- Full-time
- Experience
- Mid-level
About the role
Key Responsibilties: Develop creative strategies and advertising angles across Meta, Google, video, and social. Define hooks, messaging, storytelling, and creative direction based on customer insights. Brief and manage a team of editors, designers, motion artists, photographers, and creators. Plan and execute creative testing across concepts, hooks, formats, and variants. Analyze creative performance metrics such as hook rate, hold rate, CTR, CPA, and creative fatigue. Build a structured learni…