Creative Strategist

About Yepoda Clean K-Beauty Innovation. No compromises. Yepoda is a clean K-Beauty brand that actually proves it works. We make Korean skincare without any of the compromises. Everything is clinically tested, 100% vegan, and formulated above EU standards. So you get the innovation and the results that K-Beauty is known for, plus a real commitment to sustainability. And we make it genuinely fun and easy to use — skincare you actually look forward to. Founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann, Yepoda is a certified B Corp™ and 1% for the Planet member, based in the heart of Berlin. Our products are available through our own online shop and, since March 2025, at Sephora Europe — online and in over 650 stores. With a team of 140+ brilliant individuals from around the world, we are actively shaping Yepoda's story every day. As Creative Strategist, you will sit at the intersection of performance marketing and our creative team, translating data into the stories, hooks, and formats that drive Yepoda's paid social growth. Your focus is to turn day-to-day performance metrics into actionable creative direction, keeping design, content, and influencer teams aligned on what's winning and why, while building the testing roadmaps that keep our creative pipeline ahead of platform trends. Your Tasks Deliver detailed, actionable creative briefs, direct-response copy, and frame-by-frame storyboards for the design team. Monitor day-to-day micro-metrics (thumb-stop ratios, 3-second hold rates, CTR) to rapidly diagnose asset performance and propose modular iterations. Act as the bridge between performance and creative by streamlining the asset request pipeline and managing the feedback loop between media buyers and designers. Supply the in-house production and influencer teams with data-backed insights, winning hooks, and performance trends to guide their shoots. Proactively design and build A/B testing roadmaps for new hooks, visual formats, and messaging angles. Define and map specific creative concepts and angles to targeted consumer personas for both evergreen (BAU) and seasonal campaigns. Spot native platform trends by maintaining a swipe file of Meta vs. TikTok content and mapping competitor strategies. Present monthly reviews by synthesizing weekly learnings into macro-level creative presentations for stakeholders. Own post-click/CRO alignment by auditing and advising on e-commerce landing pages to ensure the post-click experience matches the ad narrative. Build secondary channel playbooks by adapting winning Meta/TikTok creatives for expansion channels like Pinterest, Snapchat, or Reddit. Your Profile 4+ years of experience in a creative strategy or content strategy, ideally within a D2C or e-commerce brand and in touch with performance marketing. Proven experience optimizing paid social creative assets for Meta and/or TikTok, with a strong understanding of how platform algorithms use creative signals to define audience targeting.