Customer Education Specialist

<div class="content-intro"><p><em>At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit <a class="_ymio1r31 _ypr0glyw _zcxs1o36 _mizu194a _1ah3dkaa _ra3xnqa1 _128mdkaa _1cvmnqa1 _4davt94y _4bfu18uv _1hms8stv _ajmmnqa1 _vchhusvi _kqswh2mm _ect4ttxp _syaz13af _1a3b18uv _4fpr8stv _5goinqa1 _f8pj13af _9oik18uv _1bnxglyw _jf4cnqa1 _30l313af _1nrm18uv _c2waglyw _1iohnqa1 _9h8h12zz _10531ra0 _1ien1ra0 _n0fx1ra0 _1vhv17z1" href="http://klaviyo.com/careers" data-renderer-mark="true">klaviyo.com/careers</a>&nbsp;to see how we empower creators to own their own destiny.</em></p></div><p>Customer Education Specialists are responsible for executing day-to-day content operations and will create high-quality, relevant, and engaging content to help Klaviyo customers grow their businesses.&nbsp;</p> <p>You’ll create strategic content across a variety of different formats, but primarily written and video content. You’ll collaborate closely with fellow members of the Curriculum Development team, marketing, sales, and customer success to create interesting and educational resources.</p> <p>Curriculum Development’s mission is to enable our customers to grow through self-serve content, so you’ll be playing a critical role in helping both Klaviyo and its customers achieve business goals.&nbsp;</p> <p>A successful candidate has a strong background in marketing strategy, and is an exceptional storyteller and writer. You are also comfortable on camera and know how to create digestible and engaging videos. You’ll have a thorough understanding of the eCommerce marketing landscape, and how to keep the quality of content consistent with Klaviyo’s brand.&nbsp;</p> <p>You’ll be part of the Curriculum Development team and report to Klaviyo’s Manager of Curriculum Development.&nbsp;</p> <p><strong>How You'll Make a Difference:</strong></p> <ul> <li><strong>Research, write, &amp; conceptualize content.</strong> You’ll work collaboratively with a team of video producers and designers to turn your words,research, and strategies to life through courses, lessons, and other on-demand learning resources.<br><br></li> <li><strong>Pitch content ideas.</strong> You’ll understand Klaviyo’s customers, their challenges and opportunities, and you’ll regularly contribute ideas for high-quality content.<br><br></li> <li><strong>Monitor performance.</strong> You’ll work collaboratively with the Curriculum Development and Learner Experience teams to understand how to measure the performance of our content—what’s resonating, what’s driving traffic, what’s reducing support tickets, what has a high CSAT rating—and you’ll use data to help make recommendations about what content we should create.&nbsp;</li> <li>Transform workflows by putting AI at the center, building smarter systems and ways of working from the ground up.</li> </ul> <p><strong>Who You Are:</strong></p> <ul> <li>You’re an experienced marketer, storyteller, writer, and communicator.</li> <li>You have a customer-first mindset and deeply enjoy helping customers achieve their business goals by creating content that makes an impact.</li> <li>You have a solid understanding of adult learning principles and how to create effective educational content.</li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p><strong>Massachusetts Applicants:<br></strong>It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.</p> <hr> <p>Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.</p> <p>In addition to base salary, our total compensation package may include participation in the company’s annual cash