Data Scientist, Marketing

<div class="content-intro"><p>Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!</p></div><p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">We're looking for a Marketing Data Scientist to join Figma's Data Science team and drive how we measure and optimize the impact of our global brand investments. In this role, you'll partner closely with Brand Marketing, Creative, Media, and Research teams to develop measurement frameworks, generate actionable insights, and influence strategic decisions that support long-term business growth.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">This is a unique opportunity to be the first dedicated Data Scientist supporting Brand Marketing at Figma. You'll work directly with senior marketing leaders to establish new measurement capabilities, solve complex business problems, and define the future of brand analytics at one of the world's most recognized software companies.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]">This is a full time role that can be held from one of our US hubs or remotely in the United States.</p> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>What you'll do at Figma:</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Develop and own end-to-end measurement frameworks, attribution models, and channel-level evaluation tools to assess the impact of Figma's marketing investments across the full funnel and inform budget allocation</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Partner with stakeholders across Brand Marketing, Email, Lifecycle, Demand Gen and Research teams to define success metrics, uncover insights, and drive data-informed decision making</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Develop and apply statistical and machine learning models to solve key marketing challenges, including audience targeting, creative effectiveness, customer engagement, and campaign performance measurement</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Build dashboards, reporting frameworks, and analytical tools that help stakeholders understand brand performance and business impact</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Translate complex analyses into clear recommendations for marketing leaders and executive stakeholders</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Improve data quality, measurement infrastructure, and reporting capabilities to support a growing marketing organization — establishing standards and processes that scale with the business</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Proactively surface new opportunities to improve marketing effectiveness — from audience targeting to spend optimization — and bring data-backed recommendations to senior marketing and business planning discussions</li> </ul> <p class="font-claude-response-body break-words whitespace-normal leading-[1.7]"><strong>We'd love to hear from you if you have:</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3"> <li class="font-claude-response-body whitespace-normal break-words pl-2">5+ years of experience in Data Science or Marketing Analytics, with a track record of supporting Marketing teams and measuring the impact of large-scale brand investments</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Strong foundation in statistics, experimentation, causal inference, and working with survey or qualitative research data</li> <li class="font-claude-response-body whitespace-normal break-