Demand Generation Coordinator, Customer Marketing

<div class="content-intro"><p>Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.</p></div><h3><strong>What is The Role</strong></h3> <p>Elastic is on a mission to make data work for everyone, and some of our biggest growth is inside our existing customer base. As buying behaviour evolves we're rethinking how Customer Marketing generates and grows pipeline throughout the entire customer lifecycle, from initial onboarding to long-term expansion.</p> <p>We're hiring a <strong>Demand Generation Coordinator, Customer Marketing</strong>. This person will create and manage campaigns across various paid and owned channels that focus on existing customers, an important source of growth for Elastic.</p> <p>This is a delivery-oriented role suited to someone ready to ramp quickly and drive results. Reporting to the Director of Customer Renewals Marketing, you'll build and run integrated campaigns with a goal of growing adoption, expansion, and renewals within our global customer base, all while making AI a core part of your GTM strategy.</p> <h3><strong>What You Will Be Doing</strong></h3> <ul> <li><strong>Deliver Integrated demand generation campaigns: </strong>Build integrated campaigns for every stage of the customer lifecycle by leveraging email, paid media, webinars, workshops, and ABM channels</li> <li><strong>Own end-to-end campaign delivery: </strong>Plan, build, execute, optimize, and report on customer marketing and renewal campaigns, taking ownership of program delivery from start to finish</li> <li><strong>Partner cross-functionally:</strong>Engage with Product Marketing, Content, Email, Marketing Operations, and the Renewals and Sales teams to deliver effective campaigns</li> <li><strong>Use telemetry signals to scale: </strong>Translate product and consumption signals into prescriptive campaigns that reach the right customers with the right message</li> <li><strong>Make AI part of your default workflow: </strong>Apply AI tools to streamline how programs are run, from building target audiences and drafting content to detecting signals and optimizing campaigns.</li> <li><strong>Track real impact: </