Demand Generation Manager ANZ

<div class="content-intro"><p><em>At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit <a class="_ymio1r31 _ypr0glyw _zcxs1o36 _mizu194a _1ah3dkaa _ra3xnqa1 _128mdkaa _1cvmnqa1 _4davt94y _4bfu18uv _1hms8stv _ajmmnqa1 _vchhusvi _kqswh2mm _ect4ttxp _syaz13af _1a3b18uv _4fpr8stv _5goinqa1 _f8pj13af _9oik18uv _1bnxglyw _jf4cnqa1 _30l313af _1nrm18uv _c2waglyw _1iohnqa1 _9h8h12zz _10531ra0 _1ien1ra0 _n0fx1ra0 _1vhv17z1" href="http://klaviyo.com/careers" data-renderer-mark="true">klaviyo.com/careers</a>&nbsp;to see how we empower creators to own their own destiny.</em></p></div><p>At Klaviyo, we value the unique backgrounds, experiences, and perspectives each Klaviyo brings to our workplace every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying.</p> <h3><strong>About the team</strong></h3> <p>You'll report to the Head of Demand Generation, APAC, and partner closely with Sales, BDR, Partner Marketing, Brand &amp; Content, and Product Marketing to make sure every campaign, account play, and event is judged the same way: does it move the pipeline, and would we know if it didn't.</p> <h3><strong>About the role</strong></h3> <p>Pipeline doesn't only move through inboxes and ad platforms. Sometimes it moves through a well-timed gift, a room full of the right accounts, or a booth conversation that turns into a meeting. This role owns three of the most tangible levers in ANZ's demand generation mix: integrated campaigns across the funnel, account-based marketing (digital, lifecycle/nurture, direct mail), and the experiential programme, from flagship K:City events (K:SYD) to executive roundtables and industry tradeshows, that puts Klaviyo in the room with the accounts that matter.</p> <p>You'll adapt global and international campaign strategy for local relevance, and flag when local reality means we should do something different altogether.</p> <p>This is an individual contributor role with no supervisory responsibilities. You won't have direct reports, but you'll need the judgement and stakeholder skills of someone who could.</p> <h3><strong>How you'll make an impact</strong></h3> <p><strong>Demand generation and campaigns</strong></p> <ul> <li>Plan and execute integrated demand generation campaigns across ANZ, spanning paid, organic, lifecycle, field/events, and ABM</li> <li>Localise and adapt global campaign frameworks for regional relevance. Language, buyer behaviour, channel mix, and competitive context differ market to market, and campaigns need to reflect that</li> <li>Partner with BDR, Sales, Partner Marketing, and shared services teams (Brand &amp; Content, Creative Services, Product Marketing) to align campaign timing and messaging with regional pipeline goals and account priorities</li> <li>Manage campaign calendars, budgets, vendor relationships, and global contributors across timezones</li> </ul> <p><strong>Field marketing, ABM, and events</strong></p> <ul> <li>Own ANZ's field marketing programme: account-based plays (1:1 and 1:few), direct mail, gifting, and other tactics tied to named target accounts</li> <li>Own APAC's experiential and events programme end-to-end: flagship K:City event (K:SYD), executive roundtables, premium corporate hospitality, and industry tradeshows across ANZ</li> <li>Partner with Sales to build and maintain target account lists, and design field tactics that reflect where each account sits in the funnel</li> <li>Track and report campaign performance by channel, with a clear point of view on what's working, what isn't, and why</li> </ul> <h3><strong>What success looks like</strong></h3> <ul> <li>Every campaign, account play, and event can be tied back to pipeline, and we'd know if it didn't move</li> <li>Integrated campaigns across ANZ are localised for regional buyer behaviour, channel mix, and competitive context</li> <li>Field tactics and ABM plays are aligned with Sales on target ac