Demand Generation Manager,Asia

<div class="content-intro"><p><em>At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit <a class="_ymio1r31 _ypr0glyw _zcxs1o36 _mizu194a _1ah3dkaa _ra3xnqa1 _128mdkaa _1cvmnqa1 _4davt94y _4bfu18uv _1hms8stv _ajmmnqa1 _vchhusvi _kqswh2mm _ect4ttxp _syaz13af _1a3b18uv _4fpr8stv _5goinqa1 _f8pj13af _9oik18uv _1bnxglyw _jf4cnqa1 _30l313af _1nrm18uv _c2waglyw _1iohnqa1 _9h8h12zz _10531ra0 _1ien1ra0 _n0fx1ra0 _1vhv17z1" href="http://klaviyo.com/careers" data-renderer-mark="true">klaviyo.com/careers</a>&nbsp;to see how we empower creators to own their own destiny.</em></p></div><h2><strong>About the Team and Role</strong></h2> <p>Demand generation in ANZ and Southeast Asia isn't a smaller version of the US playbook - it's its own game. Different buying behaviours, different channel mixes, different languages, and a region that spans everything from mature enterprise markets to fast-growing SMB ecosystems. We're looking for a Demand Generation Manager who's energised by that complexity, not intimidated by it.</p> <p>You'll own integrated campaign execution across the full funnel - SMB through enterprise - for Southeast Asia, working closely with our Head of Demand Generation APAC, to adapt global and regional campaign strategy for local relevance - and to flag when local reality means we should do something different altogether. You'll partner with Brand &amp; Content, Creative Services, Field, BDR, Sales and Partnerships to make sure campaigns don't just run, but actually move pipeline in-region.</p> <p>This is an individual contributor role. You won't have direct reports, but you'll need the judgement and stakeholder skills of someone who could.</p> <p><strong>Supervisory Responsibilities:</strong></p> <ul> <li>None.</li> </ul> <h2><strong>How You'll Make a Difference</strong></h2> <ul> <li>Plan and execute integrated demand generation campaigns across Southeast Asia, spanning paid, organic, lifecycle, field and ABM</li> <li>Localise and adapt global campaign frameworks for regional relevance - language, buyer behaviour, channel mix, and competitive context differ market to market, and campaigns need to reflect that</li> <li>Partner with BDR, Sales, field, Partner Marketing and shared services team - Brand &amp; Content, Creative Services, Lifecycle, Product Marketing -&nbsp; to align campaign timing and messaging with regional pipeline goals and account priorities</li> <li>Work with Brand &amp; Content and Product Marketing to identify where existing assets translate well regionally and where new, locally relevant content is needed</li> <li>Manage campaign calendars, budgets, and vendor relationships across multiple markets and timezones</li> <li>Track and report campaign performance by market and channel, with a clear point of view on what's working, what isn't, and why</li> <li>Build and maintain a regional measurement view in partnership with Marketing Analytics, so decisions are grounded in data rather than assumption</li> <li>Bring forward recommendations on where regional investment should shift based on results</li> <li>Establish success criteria that inform resource planning, campaign flighting, and prioritisation across multiple stakeholders</li> <li>Represent Southeast Asia's needs and constraints in global campaign planning, so strategy isn't built only from a US, EMEA or ANZ lens</li> <li>Other related duties as assigned</li> </ul> <h2><strong>Who You Are</strong></h2> <ul> <li>5+ years in demand generation, integrated campaigns, or performance marketing, ideally with experience across Southeast Asia markets</li> <li>Comfortable owning campaigns end-to-end, from planning through execution to reporting, without a large supporting team</li> <li>Comfortable self-serving in a lean-resource environment - from copywriting, basic design, case study interviews, to event execution - are part of the job here, not someone else's</li> <li>Experience managing media budgets - with or without agencies - across multiple markets in Asia, with a clear read on where spend is and isn't working</li> <li>Worki