Demand Generation Manager, Lyft Business

<p>At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.</p> <p><strong>Lyft Business</strong> is transforming how organizations move their people. From healthcare systems transporting patients to appointments, to educational institutions providing safe campus mobility, to transit agencies bridging first-and-last-mile gaps - we're solving critical transportation challenges for businesses and communities nationwide. We are at an inflection point for our Self Serve business and we need a Demand Generation Manager to help us scale.</p> <p>We are looking for a Demand Generation Manager to develop the strategy and architect our program - from awareness to nurture, activation, and upsell. You'll partner with an agency to manage a substantial paid media budget, work across diverse verticals (healthcare, education, transit), and work closely with Product and Sales to optimize every touchpoint in the customer journey to drive leads and bookings.</p> <h2><strong>Responsibilities:</strong></h2> <ul> <li>Define, own, and execute our end-to-end demand generation strategy across the customer lifecycle from demand generation through nurture, activation, and upsell</li> <li>Partner with an agency to scale proven channels while building new abilities to significantly increase lead volume, improve activation rates, and optimize returns</li> <li>Synthesize marketing insights to inform full-funnel creative and messaging that resonates across the customer journey for customers in segments like healthcare, business travel, and employee commute</li> <li>Partner with Sales to translate insights into high impact, scalable B2B strategies</li> <li>Collaborate with Product to reduce friction and optimize the customer experience from lead capture to first ride</li> <li>Build comprehensive nurture programs, including email marketing and segmentation strategies, to substantially increase lead quality and conversion</li> <li>Implement lead scoring and qualification frameworks to improve funnel efficiency and sales handoffs</li> <li>Partner with internal teams to implement marketing technology that enables personalized, automated campaigns at scale</li> <li>Track and optimize key funnel metrics such as MQLs, SQLs, conversion rates, and pipeline contribution</li> </ul> <h2><strong>Experience:</strong></h2> <ul> <li>5+ years of experience in demand generation, performance marketing, or similar area</li> <li>2+ years of experience in B2B marketing with demonstrated success driving measurable outcomes</li> <li>Proven experience managing paid media budgets and optimizing return on investment</li> <li>Experience with marketing automation platforms (e.g. Marketo, HubSpot, Pardot) and CRM systems (e.g. Salesforce)</li> <li>Strong analytical capabilities with data-driven marketing experience and understanding of B2B funnel metrics</li> <li>Track record of A/B testing and campaign optimization</li> <li>Ability to partner cross-functionally with creative and data teams</li> <li>Exceptional written communication skills and strong cross-functional collaboration abilities</li> <li>Entrepreneurial mindset with bias toward action in fast-paced environments</li> <li>Excel proficiency required, SQL a plus</li> <li><strong>Preferred</strong> <ul> <li>Experience with SaaS products and marketing to businesses of all sizes</li> <li>Experience managing paid media and creative agencies</li> <li>Hands-on experience with ABM, lifecycle marketing, and industry events</li> </ul> </li> </ul> <h2><strong>Benefits:</strong></h2> <ul> <li>Extended health and dental coverage options, along with life insurance and disability benefits</li> <li>Mental health benefits</li> <li>Family building benefits</li> <li>Child care and pet benefits</li> <li>Access to a Lyft funded Health Care Savings Account</li> <li>RRSP plan with company match to help save for your future</li> <li>In addition to provincial observed holidays, salaried team members are covered under Lyft's flexible paid time off policy. The policy allows team members to take off as much time as they need (with manager approval). Hourly team members get 15 days paid time off, with an additional day for each year of service&nbsp;</li> <li>Lyft is proud to support new parents with 18 weeks of paid time off, designed as a top-up plan to complement provincial program