Digital Ad Ops Coordinator, Lyft Ads

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. 

Lyft Ad’s vision is to build the largest transportation media network. We leverage media to elevate the transportation experience for our users while building an exciting and sustainable advertising business. Our work is fun, challenging, and rewarding and we are looking for a detailed focused team member passionate about solving problems and executing high quality campaigns. 

As a Digital Ad Ops Coordinator at Lyft Ads you will play a critical role in supporting our internal sales team to achieve its goals. You will be a true team player providing cross-functional support for all post-sales activities and management and optimization of advertisement campaigns. 

Responsibilities:

• Collaborate with Account Managers to set up, QA, and launch advertising campaigns on the Microsoft Advertising platform

• Implement ad tags, tracking pixels, and other tracking mechanisms to ensure accurate campaign measurement

• Partner with the Account Management Team to implement campaign changes to increase the performance of advertising campaigns, including click-through rates, conversion rates, and ROI

• Analyze campaign data to identify opportunities for optimization and make data-driven recommendations

• Conduct A/B testing of ad creatives, ad copy, and targeting parameters to enhance campaign performance

• Ensure all ad creatives are displayed correctly and consistently across various devices and platforms

• Troubleshoot and resolve any technical issues related to ad delivery and performance

• Generate regular reports on campaign performance and provide insights to advertisers and internal teams

• Utilize data to develop performance insights and recommendations for campaign improvements

• Collaborate closely with Lyft Ad’s sales and account management teams to understand advertiser objectives and deliver on campaign goals

• Stay updated on industry trends and Lyft's platform updates to incorporate best practices into campaigns

• Ensure that all advertisements adhere to industry regulations and Lyft Ads advertising policies

• Stay informed about changes in advertising regulations and update campaigns accordingly

• Foster close cross-functional partnerships with product and engineering teams, offering continuous feedback to help develop Lyft Ad’s O&O tools.

Experience:

• BA/BS degree and 3+ years of digital advertising operations or campaign management experience required within the AdTech  industry

• Proficiency in ad management platforms preferably Microsoft Advertising platform

• Strong analytical skills and the ability to translate data into actionable insights

• Excellent communication, interpersonal, and organizational skills

• Must have high attention to detail, possess an ability to multitask and work well under pressure, be a critical and strategic thinker, and be self-motivated and proactive

• Must demonstrate a keen interest and understanding of technology and have strong analytical skills and a deep interest in data-driven solutions to provide the best recommendations for our sales teams and clients

• Must demonstrate proficiency w