Digital Media Specialist

<div class="content-intro"><p><strong>Secure Every Identity, from AI to Human<br><br></strong>Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.<br><br>This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.</p></div><h3><strong>Role Overview</strong></h3> <p>We are looking for a tenacious, data-driven, and highly agile Specialist of Japan Digital Marketing to support our aggressive growth within the Asia-Pacific and Japan (APJ) region. In this dedicated individual contributor role, you will be the scrappy, on-the-ground engine powering our digital programs in Japan. You will take high-level global and APJ strategies and translate them into culturally resonant, high-converting digital campaigns tailored specifically for the Japanese market.</p> <p>You are a resourceful, AI-first marketer who isn't afraid to roll up your sleeves and experiment. You know how to leverage marketing technology and generative AI to punch above your weight, accelerating transcreation and campaign deployment. You will serve as the localized digital expert, ensuring our brand speaks authentically to Japanese enterprise buyers while driving measurable pipeline velocity.</p> <h3><strong>What You Will Do</strong></h3> <ul> <li><strong>Local Digital Execution:</strong> Support the rollout and optimization of localized paid media programs—including Search, Social, and Display—ensuring all campaigns are linguistically precise and aligned with Japanese business etiquette.</li> <li><strong>AI-Driven Agility:</strong> Leverage generative AI and agentic pipelines to accelerate the localization of ad copy, automate routine content variations, and ensure high-velocity creative testing specific to the Japanese market.</li> <li><strong>Search &amp; Generative Engine Optimization:</strong> Collaborate with global and APJ teams to implement region-specific SEO and GEO strategies, maximizing organic visibility across both traditional search engines and AI chatbot platforms in Japan.</li> <li><strong>APJ &amp; Global Alignment:</strong> Support paid media liaison for Japan, working closely with the broader APJ regional marketing team to share data-backed insights, align on regional goals, and adapt global campaigns for local success.</li> <li><strong>Pipeline Tracking &amp; QA:</strong> Monitor the lead lifecycle from initial digital inquiry to