Director, Commercial Sales, EMEA

<div class="content-intro"><h2>About Vercel:</h2> <p><span data-sheets-root="1">Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.<br></span></p> <p><span data-sheets-root="1">Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.</span></p></div><h2>About the Role:</h2> <p>Vercel is hiring a Head of Commercial sales, EMEA (excl. DACH) to lead and scale our Commercial sales team across EMEA (excl. DACH). This is a high-impact leadership role for someone who thrives in a fast-paced, high-velocity environment and knows how to build the systems, culture, and talent needed to consistently hit and exceed revenue targets in the mid-market and growth segment.</p> <p>Commercial is one of Vercel's most important growth levers in EMEA - it's where we convert developer love and self-service momentum into contracted, expanding revenue with scaling tech companies and digital-native businesses. This leader will own that motion end-to-end: hiring and developing a team of Commercial AEs, driving pipeline efficiency, and ensuring Vercel is well-positioned to win in a competitive and fast-moving market.</p> <p>You'll be based in London and work closely with Marketing, SDR leadership, Solutions Engineering, and Customer Success to build a repeatable, scalable commercial sales engine across the region.</p> <p>&nbsp;</p> <p>If you’re based within a pre-determined commuting distance of one of our offices (SF, NY, London, or Berlin), the role includes in-office anchor days on Monday, Tuesday, and Friday. If you're located beyond that distance, the role is fully remote. For location-specific details, please connect with our recruiting team.</p> <h2>What You Will Do:</h2> <ul> <li>Own the EMEA Commercial sales number - pipeline, forecasting, and revenue attainment across the mid-market and growth segment</li> <li>Hire, onboard, and develop a team of Commercial AEs, building a culture of high activity, sharp qualification, and consistent execution</li> <li>Drive a high-velocity sales motion with shorter cycles, strong outbound discipline, and efficient deal management</li> <li>Coach AEs on territory planning, prospecting strategies, and how to sell to technical and business stakeholders at scaling companies</li> <li>Partner with Marketing and SDR leadership to build and convert pipeline across EMEA - inbound and outbound</li> <li>Develop and iterate on Commercial-specific messaging and positioning that resonates with engineering leaders and CTOs at growth-stage companies</li> <li>Accurately forecast and report on team activity and revenue to EMEA sales leadership</li> <li>Build scalable processes, playbooks, and onboarding frameworks that let the team ramp quickly and perform consistently</li> <li>Collaborate cross-functionally with CS, Product, and Legal to ensure smooth handoffs and strong retention in the commercial segment</li> <li>Identify expansion opportunities within the existing commercial customer base and coach AEs to grow accounts over time</li> <li>Represent Vercel at EMEA industry events, developer conferences, and customer-facing engagements</li> </ul> <h2>&nbsp;</h2> <h2>About You:</h2> <ul> <li>3+ years of sales leadership experience in a SaaS or technical software environment, with a strong track record managing high-velocity commercial or mid-market teams</li> <li>Proven ability to hire, ramp, and develop commercial AEs in a competitive market</li> <li>Deep understanding of commercial sales motions - you know how to run a tight pipeline, coach on qualification, and keep deal velocity high without sacrificing quality</li> <li>Experience selling into engineering, product, or technical leadership at scaling or growth-stage companies</li> <li>Data-driven approach to running a team - you use metrics to identify coaching opportunities, forecast accurately, and iterate on process</li> <li>Hands-on leader who is comfortable being in deals, on calls, and in the weeds when your team needs it</li> <li>Fluency in English required; additional European language skills (French, German, Italian, Spanish and Arabic) are a strong plus given the EMEA scope</li> <l