Director, Creative Brand Expression

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

We’re looking for a Director, Creative Brand Expression to join Figma’s Brand Studio and drive critical parts of our portfolio. This role is as much about growing a team as it is about growing the work. We’re looking for someone who leads with both. This isn’t a role that executes inside someone else’s system. You’ll set the direction, pitch concepts, and lead a small, but mighty team through to final execution across a range of surfaces — from campaigns to major events.

You’ll lead, manage, and grow a team of designers, balancing hands-on creative direction with the craft instincts to jump in when the work calls for it. You care as much about how an idea is pitched and shaped in its earliest form as you do about how it lands in its final execution.

You’ll partner closely with cross-functional creative leadership across Brand Studio, Marketing, and Product to keep your brand distinct, expressive, and unmistakably Figma — balancing experimentation and surprise with clarity, intentionality, and strong system thinking.

This is a full time role that can be held from one of our US hubs or remotely in the United States. 

What you’ll do at Figma:

• Manage and develop a team of 4–7 world-class designers, hiring to fill gaps as your portion of the portfolio scales

• Partner with senior creative stakeholders, product designers, and marketers to improve team process and execution, and coach your team through setting creative direction and priorities

• Develop a strong point of view on how Figma’s brand shows up in your area and successfully advocate for it across the organization

• Run and improve team rituals like critiques, reviews, and creative sprints

• Stay in the work — balancing people leadership with direct craft contribution and execution

• Set and maintain a high creative bar through feedback, direction, and coaching

We'd love to hear from you if you have:

• 3+ years of creative/design management experience with a track record of building strong, resilient team culture and developing designers across skill levels

• Demonstrated ability to move fluidly between pitching a concept, sketching it out, and shepherding it to completion

• A portfolio demonstrating conceptual and visual direction for campaigns — ideally motion-forward, and across a wide variety of surfaces (digital, OOH, ads, presentations, events)

• Experience influencing teams and stakeholders through strategic thinking, storytelling, and clear communication, with comfort navigating ambiguity as priorities shift

• A true player/coach mindset — as comfortable managing and developing people as you are getting hands-on with the work yourself

While it’s not required, it’s an added plus if you also have:

• Familiarity with AI-powered creative tools and workflows, and a point of view on how they expand rather than flatten creative expression

• The ability to adapt as priorities evolve, bringing a sense of humor and a proactive, solution-oriented approach

• Comfort exploring new methodologies and continuously pushing to improve both personal and team craft

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

Job level and actual compensation will be decided based on factors including, but not limited to, individual qual