Director, Customer Marketing

<div class="content-intro"><p><span style="font-weight: 400;"><strong>About Checkr<br></strong></span>Checkr is building the data platform to power safe and fair decisions. Over 140,000 companies and millions of people rely on Checkr for AI verification in the moments that matter most: getting a new job, a new place to live, a car ride, childcare, even a date. Customers include Uber, Pennymac, Airbnb, Doordash, Amazon, and Anthropic.<br><br>We’re a team that thrives on solving complex problems with innovative solutions that advance our mission. Checkr is recognized on <a href="https://www.forbes.com/lists/cloud100/" target="_blank">Forbes Cloud 100 2025 List</a> and is a Y Combinator 2024 <a href="https://www.ycombinator.com/blog/yc-top-companies-2024">Breakthrough Company</a>.</p></div><h2><strong>The Role</strong></h2> <p>We are looking for a strategic <strong>Director of Customer Marketing</strong> to lead Checkr’s efforts in leveraging our customer base as a primary engine for revenue and advocacy. Reporting to the <strong>VP of Product &amp; Customer Marketing</strong>, you will own the end-to-end strategy to attain ambitious customer upsell and retention targets across both self-serve customers and managed customers. To achieve this, you will work with your team of four reports and a broad set of cross-functional stakeholders to design, implement, and optimize customer marketing programs that delight our customers, help them to maximize their success on the Checkr platform, and strengthen our relationships with them.</p> <p>This is a critical leadership role for someone who excels at the intersection of data-driven marketing and customer experience. You will oversee a team of expert specialists in lifecycle marketing automation, managed customer programs, customer advocacy, and customer events. Your mission is to evolve our current programs into a sophisticated, AI-orchestrated engine that delivers personalized value at every stage of the customer journey.</p> <h2><strong>What You’ll Do</strong></h2> <ul> <li><strong>Strategic Goals:</strong> Define the customer marketing playbook to achieve self-serve and managed revenue targets. Own KPIs including SMB net revenue retention, managed customer upsell pipeline, and advocacy-influenced win rates.</li> <li><strong>Team Management:</strong> Lead and mentor a high-performing team of four (Lifecycle Marketing Lead, Sr. Customer Campaigns Manager, Sr. Customer Advocacy Manager, and Customer Events Manager).</li> <li><strong>AI &amp; Automated Engagement:</strong> Lead the evolution from lifecycle marketing automation to sophisticated AI orchestration. Partner with Marketing, Ops and Produ