Director, Demand Generation & Growth Marketing

✨ One platform, a whole world of opportunity The best jobs are often restricted to a few wealthy cities, but talent exists everywhere. Oyster set out to change this by launching a global employment platform that enables companies to hire, pay, and support talent anywhere. We’re proof that a strong, engaged culture doesn't require an office. Since January 2020, Oyster has: 🌏 Built a distributed team of 400+ across 60+ countries 👩‍💻 Featured in Forbes as #9 in FlexJobs Top 30 Companies for remote jobs 🌈 Formed a diverse leadership team and a workforce that’s 60% female 🏆 Earned top employee engagement scores 🦄 Raised $286 million; valued at $1.2 billion 💚 Achieved B Corp status in 2023 Our momentum shows the power of global employment, and we’re just getting started! If you want to help us drive change and work remotely, we’d love for you to apply! Location: While this position is posted in a specific location, all of Oyster’s positions are fully remote and you can work from home. Forever. To create the best experience for our new hire, this role requires you to be based within +3 / -6 UTC Role Summary Oyster is seeking a strategic, data-driven Director of Demand Generation & Growth Marketing to lead our pipeline generation and growth marketing function at a pivotal moment in our journey. This is a high-impact role at the intersection of performance marketing, digital experience, and lifecycle strategy, one that will directly shape how Oyster acquires, activates, and retains customers at scale. Reporting to the VP of Marketing and partnering closely with Sales, RevOps, Product, and Customer Success, you'll own the full demand generation engine: from paid acquisition and conversion optimization to lifecycle programs that drive retention and expansion. We're looking for a leader who combines strong analytical instincts with a bias for execution, and who thrives in fast-paced, distributed environments where ambiguity is the norm and outcomes are what matter. If you're energized by building scalable growth systems, leading high-performing teams, and using data to turn insight into action, this is a rare opportunity to shape the future of global work. Key Responsibilities Demand Generation & Pipeline Growth Own and execute Oyster's demand generation strategy, driving qualified pipeline across acquisition channels aligned to our ICP and go-to-market motion. Lead paid media programs across search, social, content syndication, and emerging channels, balancing efficiency with scale and ensuring strong return on marketing spend. Partner with Sales and RevOps to define pipeline targets, align on lead quality, and create tight feedback loops between marketing investment and revenue outcomes. Build and optimize audience segmentation and targeting strategies that improve campaign performance and marketing efficiency. Digital Experience & Conversion Own digital conversion funnels end-to-end, using experimentation, personalization, and data-driven insights to improve performance at every stage. Lead a rigorous testing and optimization program across landing pages, website experiences, and key digital touchpoints. Translate customer and behavioral data into actionable improvements that reduce friction and increase conversion. Lifecycle Marketing & Retention Oversee lifecycle marketing programs that support customer onboarding, engagement, retention, expansion, and long-term lifetime value. Develop customer journey strategies that improve activation and reduce churn, in close partnership with Customer Success and Product. Build segmented, personalized communications that meet customers where they are and drive meaningful engagement. Analytics, Forecasting & Experimentation Establish and own the metrics framework for growth marketing: CAC, LTV, ROAS, conversion rates, pipeline velocity, and retention. Manage growth budgets with a strong focus on efficient allocation, forecasting accuracy, and performance against business goals. Champion a culture of experimentation, defining hypotheses, designing tests, and translating results into scaled programs. People Leadership & Culture Build, mentor, and develop a high-performing, distributed team of growth and demand generation marketers. Foster a culture of accountability, curiosity, and continuous improvement, where data informs decisions and people are empowered to take ownership.. Model inclusive, empathetic leadership that enables your team to do the best work of their careers. Cross-functional Partnership Serve as the growth marketing lead in GTM planning, bringing clear POVs on pipeline health, channel performance, and growth levers. Partner closely with Product, Sales, RevOps, Brand, and Analytics teams to align marketing initiatives with broader business objectives. Communicate performance, priorities, and tradeoffs clearly to senior stakeholders across the organization. Core Requirements 8+ years of experience in demand generation, growth marketi