Director, Events

<div class="content-intro"><p><em>At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit <a class="_ymio1r31 _ypr0glyw _zcxs1o36 _mizu194a _1ah3dkaa _ra3xnqa1 _128mdkaa _1cvmnqa1 _4davt94y _4bfu18uv _1hms8stv _ajmmnqa1 _vchhusvi _kqswh2mm _ect4ttxp _syaz13af _1a3b18uv _4fpr8stv _5goinqa1 _f8pj13af _9oik18uv _1bnxglyw _jf4cnqa1 _30l313af _1nrm18uv _c2waglyw _1iohnqa1 _9h8h12zz _10531ra0 _1ien1ra0 _n0fx1ra0 _1vhv17z1" href="http://klaviyo.com/careers" data-renderer-mark="true">klaviyo.com/careers</a>&nbsp;to see how we empower creators to own their own destiny.</em></p></div><p>&nbsp;</p> <p>The Brand | Creative | Events Team at Klaviyo is seeking an experienced, proven Director of Events to own the vision and leadership of our event experiences, from our growing, annual flagship user conference - K:BOS –&nbsp; to the third-party stages like NRF, Shoptalk and eTail, where the Klaviyo brand shows up in remarkable, impactful, and standout ways.</p> <p>Reporting to the VP of Brand/Creative/Events, our next events leader will&nbsp; undoubtedly work at a fast pace, connect the dots intuitively, and drive results while working collaboratively across multiple stakeholder groups. You’ll help set the multi-year strategy for Klaviyo's owned and third-party events&nbsp; — and to drive the team – including supporting event and experiential agencies – that bring that strategy to life.&nbsp;</p> <p>In your day to day, you’ll work across teams to develop and own the comprehensive events strategy that builds brand awareness, generates qualified pipeline, and deepens engagement within the Klaviyo and broader B2C community.&nbsp;</p> <p>This role offers the ideal balance of strategic ownership, people leadership, operational rigor, and creative direction — the latitude to set a bold, multi-year vision for events, and the cross-functional team to help you deliver it.</p> <p><strong>How you'll make a difference:</strong></p> <ul> <li>Develop and own the year-long strategy for Klaviyo's owned, third-party, and internal events — setting the calendar, priorities, ROI metrics, and&nbsp; investment case that ladder up to broader marketing and business goals</li> <li>Own the annual, multi-million-dollar events budget - forecasting spend, negotiating vendor and agency contracts, and reallocating investment across the portfolio to maximize ROI</li> <li>Present to marketing leadership and executive leadership to build the case for investment and report on impact</li> <li>Lead and develop event team, including direct management of the Sr. Events Manager and event contractor, providing the coaching and structure that lets them do their best work</li> <li>Drive alignment with agencies, internal stakeholders, and outside production partners to consistently deliver remarkable, on-brand experiences — setting the creative and operational bar and holding partners to it</li> <li>Own the strategy and executive-level oversight of Klaviyo's flagship user conference (K:BOS) and third-party events, from big-picture vision through on-site execution</li> <li>Own promotional plan to drive leads, registrations and engagement for events, including but not limited to microsite planning, lifecycle strategy, paid, and internal enablement</li> <li>Partner cross-functionally with marketing, sales, customer success, product marketing, and executive stakeholders to ensure events strategy supports broader go-to-market and brand goals</li> <li>Partner with our Field Marketing team to measure event performance and translate results into strategic recommendations for future investment</li> <li>Stay ahead of industry trends and competitive events activity, ensuring Klaviyo's presence stays fresh, innovative, and category-defining</li> </ul> <p><strong>Who you are:</strong></p> <ul> <li>12+ years of hands-on event management experience, ideally at a fast-paced, growth-oriented B2B SaaS or consumer brand company</li> <li>At least 3+ years of experience as a people leader</li> <li>Experience with partnership and co-branding activations</li> <li>A proven portfolio of event experiences, with compelling stories to tell about their development, management and success