Director, Growth Marketing (TV & Offline Media)

<h2><span style="font-family: helvetica, arial, sans-serif;"><strong>About the Role</strong></span></h2> <p><span style="font-family: helvetica, arial, sans-serif;">Chime is on a mission to help millions of everyday people achieve financial progress. To accelerate efficient and measurable growth, we’re evolving TV &amp; Offline from a pure channel execution function into a media investment and planning engine that sits at the center of our growth model.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">We’re seeking a strategic, data-driven Director to define, lead, and execute Chime’s TV and Offline marketing strategy and to own cross-channel media strategy and investment planning across Brand and Growth. This role is the single-threaded owner for how we translate MMM, incrementality, and business goals into budget allocation and media mix decisions across TV, audio, direct mail, and adjacent channels in partnership with channel leads, Analytics, and Finance.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">You will lead a high-performing team (including our TV/Audio lead and a dedicated Offline Planner), oversee agency and measurement partners, and collaborate with senior leaders across Brand, Growth, Product Marketing, Analytics, Finance, and MarTech to deliver scalable, measurable business impact and a durable, full-funnel media system.</span></p> <p><span style="font-family: helvetica, arial, sans-serif;">The base salary offered for this role and level of experience will begin at $196,000.00 and up to $270,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.</span></p> <h2><span style="font-family: helvetica, arial, sans-serif;"><strong>In this role, you can expect to</strong></span></h2> <ul> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Set the long-term vision and roadmap for TV &amp; Offline as a core growth driver, defining the role of Brand vs. performance within the mix and aligning to company and marketing objectives</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Own and optimize an eight-to-nine figure annual TV &amp; Offline portfolio, accountable for CAC, LTV, and incremental growth, including investment frameworks, scenario plans, and pacing in partnership with Finance and Analytics</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Build integrated full-funnel media plans connecting upper-funnel brand outcomes to mid- and lower-funnel performance across TV, audio, direct mail, and related offline channels</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Apply MMM outputs, incrementality results, and budget allocation recommendations into offline planning—serve as a primary client of the MMM function, not the architect</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Lead and develop a high-performing offline media team, setting clear roles, goals, and operating rhythms</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Serve as the strategic integration layer between offline, Brand, and DR—partnering with Brand &amp; Creative to translate campaign briefs into full-funnel plans with clear business outcomes</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Define ways of working across channel leads, Brand, Growth, Analytics, Finance, and agencies so planning, execution, and measurement operate as one coherent system</span></li> <li style="font-family: helvetica, arial, sans-serif;"><span style="font-family: helvetica, arial, sans-serif;">Influence senior leadership on strategy, investment decisions, and trade-offs using data-backed storytelling that frames options and consequences clearly</span></li> </ul> <h2><span style="font-family: helvetica, arial, sans-serif;">&l