Director, Head of Product Marketing

<h3><strong>About Us</strong></h3> <p>Twitch is the world’s biggest live streaming service, with global communities built around gaming, entertainment, music, sports, cooking, and more. It is where thousands of communities come together for whatever, every day.</p> <p>We’re about community, inside and out. You’ll find coworkers who are eager to team up, collaborate, and smash (or elegantly solve) problems together. We’re on a quest to empower live communities, so if this sounds good to you, see what we’re up to on <a class="c-link" href="https://link.twitch.tv/TwitchLinkedinJD" target="_blank" data-stringify-link="https://link.twitch.tv/TwitchLinkedinJD" data-sk="tooltip_parent">LinkedIn</a>&nbsp;and&nbsp;<a class="c-link" href="https://link.twitch.tv/TwitchTwitterJD" target="_blank" data-stringify-link="https://link.twitch.tv/TwitchTwitterJD" data-sk="tooltip_parent">X</a>,&nbsp; and discover the projects we’re solving on our&nbsp;<a class="c-link" href="https://link.twitch.tv/TwitchBlogJD" target="_blank" data-stringify-link="https://link.twitch.tv/TwitchBlogJD" data-sk="tooltip_parent">Blog</a>. Be sure to explore our&nbsp;<a class="c-link" href="https://link.twitch.tv/TwitchInterviewingJD" target="_blank" data-stringify-link="https://link.twitch.tv/TwitchInterviewingJD" data-sk="tooltip_parent">Interviewing Guide</a>&nbsp;to learn how to ace our interview process.</p> <h3><strong>About the Role</strong></h3> <p>Twitch is looking for a&nbsp;<strong>Director, Head of Product Marketing</strong> to build, lead, and elevate our global PMM function from the ground up.&nbsp;Reporting directly to the Chief Marketing Officer (CMO), your mandate is to establish Product Marketing as a proactive, high-velocity marketing engine and strategic driver.</p> <p>In this role, you will define the core value proposition of Twitch’s product ecosystem for creators and viewers alike. You will act as the crucial connective tissue between Marketing and teams across Product, Engineering, Data Science, Commerce and the broader Go-To-Market teams. You understand that the best marketing on a platform feels like a feature, not a bug. You’ll build systems that move beyond one-off "launch day hype,” anchoring your strategy in continuous lifecycle adoption and creator unit economics. You’ll ensure that our community understands the deep&nbsp;<em>why</em>&nbsp;behind our tools before the&nbsp;<em>what</em>&nbsp;even ships.</p> <p class="p1">You can work in San Francisco, CA; Irvine, CA; New York, NY; or Seattle, WA.</p> <h3>