Director, Marketing Analytics

<div class="content-intro"><p><strong>Secure Every Identity, from AI to Human<br><br></strong>Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.<br><br>This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.</p></div><p>As Director of Marketing Analytics, you'll lead a team that transforms data into insights and drives decisions and strategy across our marketing channels. You'll own measurement and analytics for paid media, digital, partners, and field campaigns—including attribution modeling, ROI optimization, and emerging AI capabilities.</p> <h3>&nbsp;</h3> <h3><strong>What You'll Do</strong></h3> <ul> <li>Lead and develop a team of analysts; establish best practices and build team capability</li> <li>Own attribution modeling and full-funnel measurement across all marketing channels</li> <li>Take the insights and translate data into actionable insights for marketing leaders across the business.</li> <li>Drive paid and organic digital acquisition strategy through CAC, ROAS, and LTV analysis</li> <li>Build and maintain self-service dashboards in Tableau for demand gen, digital, field, events, and field marketing teams</li> <li>Implement AI/ML capabilities for predictive modeling and automated insights</li> <li>Support marketing experiments with rigorous testing and statistical validation</li> <li>Create forecasts and scenario models to inform annual budget planning</li> <li>Partner cross-functionally with Sales, Marketing Leadership, and Data teams on strategy and QBRs</li> <li>Partner with Marketing Data Operations team to maintain data quality across martech systems</li> <li>Stay current with analytics tools and methods to drive competitive advantage</li> </ul> <p>&nbsp;</p> <h3><strong>What We're Looking For</strong></h3> <p>&nbsp;</p> <p><strong>Experience:</strong></p> <ul> <li>12+ years in Marketing, Analytics, Operations, or BI in B2B SaaS</li> <li>5+ years managing and developing analytics teams; strong leadership skills</li> <li>5+ years in digital/paid media analytics: channel optimization, attribution, budget allocation (SEM, display, social, video)</li> <li>Track record of using data to drive business strategy and budget decisions</li> <li>Experience across enterprise sales, product-led growth, and partner marketing models</li> </ul> <p>&nbsp;</p> <p><strong>Skills:</strong></p> <ul> <li>Deep expertise in marketing attribution modeling and multi-touch measurement</li> <li>Data storytelling: communicate complex insights to executives and influence decisions</li> <li>Strong grasp of martech infrastructure: database management, data hygiene, API integrations (ad platforms, CRM, analytics tools, data warehouse)</li> <li>Expert-level Tableau, Salesforce, Snowflake, Excel</li> <li>Statistical analysis, A/B testing, and experimental design</li> </ul> <p>&nbsp;</p> <p><strong>Bonus:</strong></p> <ul> <li>AI/ML experience: predictive modeling, propensity scoring, marketing mix modeling</li> <li>Google Analytics (GA4) or Adobe Analytics expertise</li> <li>SQL proficiency</li> <li>Growth marketing or demand gen background</li> <li>Privacy-first measurement, DSPs, programmatic advertising experience</li> <li>Python, R, or similar statistical tools</li> <li>Advanced degree (MBA, Analytics, Economics, or related field)</li> </ul> <p>&nbsp;</p> <p>P10518_3504727</p> <p>&nbsp;</p><div class="content-pay-transparency"><div class="pay-input"><div class="title">The annual base salary range for this position for candidates located in the San Francisco Bay area is between: </div><div class="pay-range"><span>$240,000</span><span class="divider">&mdash;</span><span>$330,000 USD</span></div></div><div class="pay-input"><div class="description"><p><span style=&quot