Director, Product Communications

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

Figma is looking for a Director of Product Communications to help shape the product and technology story for one of the most beloved products in tech. This is a chance to build a new approach to product communications. You will connect earned media with editorial, social, community and events; decide where each story belongs; and lead a growing team responsible for telling Figma’s product story. We are looking for someone who has worked inside a product-led company, brings curiosity and creative judgment and can partner with senior leaders while staying close to the product.

This is a full-time role based in our San Francisco hub, with an expectation to work in the office 2–3 days per week.

What you’ll do at Figma:

• Shape a clear narrative for Figma that helps broader audiences understand our products and market position

• Build integrated storytelling across earned media, editorial, social, community, podcasts, events, and other relevant channels

• Partner closely with Product and Engineering to find and explain meaningful product and technical stories

• Lead storytelling for key product moments, connecting launches to a lasting product narrative

• Find opportunities for Figma to contribute to conversations about design, technology and AI.

• Advise executives and senior partners on product storytelling, audiences, channels, and timing

• Collaborate with Product Marketing, Brand, Community, executive communications, and international communications colleagues

• Manage and develop a growing product comms and storytelling team

We’d love to hear from you if you have:

• Experience leading product communications from inside a product-led organization

• A track record of managing people and building or developing high-performing teams

• A deep understanding of how stories travel across mediums: earned media, social, editorial and more. 

• Strong judgment and past experience working with senior leaders, Product, and Engineering partners

While not required, it’s an added plus if you also have:

• Familiarity with Figma or the design and product development ecosystem; experience adapting stories across cultures and markets; or experience with emerging editorial, creator, and community platforms.

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. 

Figma offers equity to employees, as well as a competitive package of additional benefits, including health, dental, and vision coverage; retirement benefits with company contributions; parental leave and reproductive or family planning support; mental health and wellness benefits; and paid time off. Figma provides paid sick leave, holidays, and other leave benefits in compliance with applicable federal, state, and local laws, including the requirements of the Washington Minimum Wage Act and related regulations. Exempt employees are el