Director Revenue Strategy & Commercial Innovation

About this Role Fandom aspires to become the highest-intent advertising platform in entertainment and gaming: unmatched community depth × retail media’s intent model × the IP-specific vertical no one else owns. The Director Revenue Strategy & Commercial Innovations reports to the VP Programmatic Revenue & Partnerships and will manage a small team. The role develops and executes the commercial strategy and manages the revenue plans for new initiatives pertaining to the next chapter of Fandom. This is equal parts strategist, builder, and operator. The right person has shipped something. A format, a data product, a partnership, and can point to revenue that exists in the market because of their contribution. This is not a planning role. It is a building role with a number attached. The role requires a seasoned ad tech operator who has built and scaled the operational foundation that turns inventory into revenue through data collaboration and extending the activation layer of Fandom’s data beyond Fandom’s own wall. You have lived inside the ad server, the SSP, the DSP integrations, and the measurement stack, and you know that revenue at scale is unlocked by clean infrastructure, disciplined process, and tight cross-functional coordination. You have done this work before, and you are excited to bring that experience to Fandom. You Will... Revenue Plan & Target Ownership Operationalize the financial architecture for net-new revenue initiatives: RPU expansion model by product line, assumptions, timeline, and revenue bridge to company targets Define and track progress against quarterly and annual milestones. Be accountable for the number, not just the strategy behind it Serve as the internal point of view on where incremental revenue comes from and what it requires to unlock Ad Product & Format Commercialization Operationalize the commercial requirements and revenue case for Fandom’s next-generation ad formats, translate market demand, advertiser feedback, and competitive positioning into product priorities for the platform team Ability to bring custom offering to market by defining, packaging, pricing, and go-to-market sequencing for new formats as they come to market. This includes net-new formats with no existing analog, where Fandom’s IP-specific depth and lifecycle targeting (announcement → trailer → theatrical → streaming) create opportunities scaled platforms cannot replicate Serve as commercial lead on initial format pilots, the product owner in client conversations, not the seller, and own the path from first deal to repeatable offering Provide B2B marketing with the commercial inputs needed to build the sales narrative: proof points, pricing rationale, measurement story, competitive positioning Data Strategy & Monetization Operationalize the external revenue strategy for Fandom’s data assets. For example, how FanDNA Helix, intent signals, and IP health data get packaged, priced, and sold to brand and studio buyers. Define de