Ecosystem Marketing Lead

<p>This role owns how Lattice turns its partner and integration ecosystem into a GTM advantage. It goes beyond traditional HR partnerships: the goal is to build relationships and joint go-to-market motions with the broader AI and work-tech ecosystem, including future-of-work platforms like OpenAI, Anthropic, Slack, and other tools Lattice integrates with, so Lattice reaches managers and functional leaders, not just HR buyers.</p> <h2>What You Will Do</h2> <ul> <li>Own the partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations.</li> <li>Partner closely with Product and Integrations teams on what Lattice builds, while owning how partner-enabled capabilities are positioned and brought to market.</li> <li>Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners.</li> <li>Translate partner-enabled capabilities into clear customer value, use cases, messaging, and differentiated positioning.</li> <li>Build repeatable partner marketing motions across co-marketing, field activation, account opportunities, customer advocacy, and sales enablement.</li> <li>Work with Sales and Field Marketing to activate partners through events, regional programs, account-based opportunities, and customer-facing moments.</li> <li>Identify and prioritize partners that can create distribution, credibility, pipeline, and category leadership, in addition to integration value.</li> <li>Expand Lattice’s reach into managers, functional leaders, and broader business stakeholders through strategic ecosystem programs.</li> <li>Own partner-facing launch timing, marketplace distribution opportunities, and Lattice’s presence in relevant third-party marketplaces.</li> <li>Represent Lattice at strategic partner events, virtually and in person, and lead event-based commercial activation alongside partners.</li> <li>Educate partners on Lattice’s integration capabilities, limitations, and dependencies in collaboration with Product Marketing, Product, and Engineering.</li> <li>Establish clear goals and measurement for partner marketing programs, using results to improve future investments and partner plans.</li> </ul> <h2>What You Will Bring to the Table</h2> <ul> <li>8+ years of experience in partner marketing, ecosystem marketing, alliances, field marketing, or a related B2B SaaS go-to-market role.</li> <li>Experience developing and executing joint go-to-market programs with technology partners, including campaigns, events, content, launches, and sales activation.</li> <li>Ability to translate technical products, integrations, and platform capabilities into relevant customer stories and commercial programs.</li> <li>Experience partnering effectively with Product, Engineering, Product Marketing, Sales, and Field Marketing teams.</li> <li>A track record of managing multiple cross-functional and external stakeholder relationships, setting priorities, and driving programs from concept through execution.</li> <li>Clear written and verbal communication skills, including the ability to influence without direct authority.</li> <li>A practical, metrics-oriented approach to evaluating program performance, partner value, and future investment.</li> <li>Comfort representing Lattice with senior partner contacts and in external settings.</li> <li>Experience in HR technology, AI, or adjacent work-tech ecosystems is a plus.</li> </ul> <h2>What success looks like</h2> <p>Success in this role will be measured through the following outcomes:</p> <ul> <li>Partner-sourced and partner-influenced pipeline is measured consistently with Commercial Partnerships and shows meaningful contribution.</li> <li>Strategic partners have clear joint GTM plans and a regular cadence of high-quality launches, campaigns, and field activations.</li> <li>Lattice has a more visible, accurate presence in relevant partner marketplaces and third-party ecosystem channels.</li> <li>Partner commercial teams understand Lattice’s capabilities and can effectively bring joint value to customers.</li> <li>Lattice expands its reach with managers, functional leaders, and broader business stakeholders, measured through audience and engagement indicators.</li> <li>Lattice’s position in the AI-native workplace ecosystem is strengthened through partner reach, visibility, and strategic opportunities.</li> </ul> <h2><em style="font-size: 14px;"><span style="font-weight: 400;">The estimated annual cash salary for this role is $140,000 - $198,000. This position is al