Email Marketing Manager (FitMe)

About us: Gismart is a value-driven mobile app developer with a strong presence in the Health & Wellness, Utilities, and Music app markets. We have recently achieved a significant milestone of over 1 billion downloads worldwide, taking a step toward our mission of cultivating the well-being of people worldwide. With headquarters in London, UK, Gismart is a dynamic global company with a reach extending across Europe and far beyond. Our determined team consists of 250 individuals who bring diversity, creativity, innovation, and relentless drive to the company. Gismart unites professionals from diverse backgrounds in entertainment, music, and tech, allowing us to play to each other’s strengths and succeed as a team. Our mission: Become a stepping stone on our customers’ journeys of self-improvement. Our values: D eliver what matters R espect and support others I nitiate and own V oiceopenly E xecute with quality If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you. We provide exciting career opportunities, a supportive workplace culture, and the chance to contribute to a team that is making a tangible impact. For more information on Gismart, visit gismart.com . About project FitMe is a fitness app created for people who want to stay active without long, repetitive workouts. It offers short, easy-to-follow routines that can be done at home with no equipment. FitMe is perfect for busy people who want to maintain their health, boost energy levels, and feel good every day — without going to the gym or spending hours on exercise. Key qualifications At least 2 years of experience as an email marketing manager Experience in B2C product or performance marketing Practical experience with email/CRM marketing platforms (Reteno, ESputnik, SendPulse, or similar) — campaign setup, segmentation, automated flows Understanding of the principles of building marketing funnels and experience conducting A/B tests to improve conversion at different stages of the funnel Analytical thinking and ability to work with metrics (open rate, CTR, conversion, risk metrics) Experience setting tasks for the development team and working with a PM to implement new functionality Attention to detail and responsibility — experience supporting/maintaining system (transactional) mailings. What you will do Setting up and launching email campaigns in Reteno Achieving mutually agreed quantitative revenue targets Restructuring the email marketing infrastructure (remarketing of users who left their emails on the quiz), which includes: a) Setting up the foundation of campaigns (segmentation by marketing funnels, different types of flows, etc.) b) Conducting A/B tests to improve the entire email funnel c) Implementing thematic campaigns d) Maintaining the stability of risk metrics Requesting and implementing new functionality from the web development team (with the help of a PM) Supporting transactional email