Field Marketing Manager

<p><strong>This is Adyen</strong></p> <p><span style="font-weight: 400;">Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&amp;M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.&nbsp;</span></p> <p><span style="font-weight: 400;">For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.</span></p> <p><strong>Field Marketing Manager</strong></p> <div> <p>The Field Marketing Manager will manage demand generation efforts in Mexico, and build a robust marketing pipeline across a number of channels, including events, digital and partnerships. This role will report directly to our VP of Marketing, LatAm. The ideal candidate is an effective leader with proven management skills and proven experience leading acquisition efforts. You are data-driven and have a proven ability to develop, track and scale new marketing initiatives across all channels. This is a highly matrixed role collaborating across the LatAm and Global Marketing teams to deliver efficient acquisition strategy and tactics.</p> <p><strong>What You’ll Do</strong></p> <ul> <li> <p>Design and manage our acquisition marketing strategy in Mexico to ensure that objectives are met to maximum efficiency.</p> </li> <li> <p>Set and track our pipeline generation goals and ensure that we deliver a positive ROI in the region.</p> </li> <li> <p>Build a fully integrated acquisition plan, from consideration to demand generation, including advertising, online paid acquisition, events, ABM, Partnership activities &amp; SOW.</p> </li> <li> <p>Partner with the Sales Team on our commercial strategy and work cross functionally on ABM and pipeline generation.</p> </li> <li> <p>Optimize our ROI and budget to reach our targets. Work on increasing our Lead quality and conversion rate. Find new, innovative ways to increase lead generation.</p> </li> <li> <p>Own budgeting and forecasting for acquisition, track budget spent, report in ROI and Cost per Acquisition.</p> </li> <li> <p>Work closely with our VP of Marketing and Global Marketing team to scale our LatAm activities, predict revenue and build our acquisition engine.</p> </li> </ul> <p><strong>Who You Are</strong></p> <ul> <li> &