Field Marketing Manager

At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. Field Marketing Manager As a Field Marketing Manager at Vanta, you will own the strategy and execution of regional field marketing programs that drive pipeline and accelerate revenue. You’ll serve as the primary marketing partner to Sales in your region—translating territory priorities into high-impact programs that engage target accounts and move deals forward. Vanta’s Field Marketing team builds brand awareness and generates demand through strategic in-person and virtual experiences, regional campaigns, and executive programs. We create meaningful, high-touch interactions that connect security and compliance leaders with Vanta’s solutions. In this role, you’ll operate as both a strategist and operator—owning the full lifecycle of field programs from planning through pipeline attribution, while continuously optimizing for impact. You'll be essential to scaling our field presence as we grow our upmarket business. What you’ll do as a Field Marketing Manager at Vanta Field Strategy & Regional Ownership Own the field marketing strategy for your region, aligning programs to sales priorities, target accounts, and pipeline goals Develop segment-specific field marketing strategies across Commercial, Enterprise, and Strategic accounts, tailoring programs to deal size, sales motion, and buying committee complexity Build and manage a regional marketing plan and calendar across events, campaigns, and executive programs Identify the highest-impact markets, accounts, and program types to drive pipeline and accelerate deals Act as the primary marketing partner to Sales leadership, participating in territory planning and QBRs Pipeline Generation & Accountability Own pipeline contribution for your region—tracking sourced and influenced pipeline, conversion rates, and ROI Adapt program strategy and follow-up approaches based on segment needs—from high-volume Commercial motions to high-touch Enterprise and Strategic deal cycles Design integrated pre-event, onsite, and post-event strategies that maximize attendance, engagement, and follow-up Partner closely with Sales and SDR teams to build target account lists, drive meeting bookings, and ensure strong follow-up Continuously analyze program performance and optimize based on data and insights Program Execution & Experience Design Lead end-to-end execution of regional programs including executive dinners, roundtables, conferences, roadshows, and customer events Develop compelling event themes, messaging, and experiences tailored to security, compliance, and IT decision-makers Own event logistics and vendor management, ensuring high-quality execution while staying on budget Serve as on-site lead for key programs, ensuring a seamless and high-impact experience Cross-Functional Collaboration Partner with Demand Generation, Product Marketing, Content, and Brand to create cohesive, high-performing campaigns Collaborate with SDR and Sales teams to align outreach, messaging, and follow-up strategies Bring insights from the field back to marketing to inform campaign strategy, messaging, and positioning Operational Excellence & Scale Manage regional field marketing budgets with a focus on efficiency and measurable outcomes Build and refine repeatable playbooks for field programs that can scale across regions Track and report on KPIs including pipeline generated, deal acceleration, attendance, and engagement Maintain strong vendor relationships and continuously improve operational processes How to be successful in this role 4-7 years of experience in field marketing, event marketing, or demand generation in B2B SaaS or technology Strong preference for this candidate to live in San Francisco or New York, but not required Strong understanding of Commercial, Enterprise, and Strategic sales segments, including how marketing programs differ across deal sizes, sales cycles, and stakeholder complexity Proven track record of driving pipeline and revenue through field programs—not just executing events Experience owning regional or segment-level marketing strategy and partnering closely with Sales leadership Strong project management skills with the ability to manage multiple programs, stakeholders, and timelines simultaneously Data-driven mindset with experience measuring program performance and optimizing for ROI Excellent cross-functional collaboration and communication skills High ownership and bias for action—you operate independently and drive initiatives forward Strategic thinking—you connect programs to pipeline, revenue, and broader business goals Willingness to travel (~20–30%) to support regional programs Nice to have: Experience