Field Marketing Manager, Startups

<div class="content-intro"><h2>About Vercel:</h2> <p><span data-sheets-root="1">Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.<br></span></p> <p><span data-sheets-root="1">Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.</span></p></div><p>At Vercel, we're hiring a <strong>Field Marketing Manager, Startups</strong> to help design, build, and execute Field and Account-Based Marketing (ABM) programs that resonate with a deeply technical audience. You'll be leading field marketing for our AMER region, partnering tightly with our Startup Sales team. We're looking for a builder who can own all strategy &amp; execution and who's motivated by impact.</p> <p>You'll work cross-functionally across the entire organization, and primarily with Sales, PMM, and Demand Generation teams to build and execute full-funnel, full-stack ABM programs and campaigns that will help target high-value accounts — fueling pipeline, meetings, and revenue.</p> <p>&nbsp;</p> <h2>About the Role:</h2> <p>You'll be the <strong>dedicated hire focused on the Startups segment</strong>, working cross-functionally with <strong>Sales, PMM, and Demand Generation</strong> to bring high-impact field marketing and ABM initiatives to life.</p> <p>But this role is about more than pipeline. We believe that a founder who builds on Vercel is a higher-caliber founder by default; and our job is to make sure they feel that. We're not their first check, but we're their first deployment. The Startups program is our opportunity to deliver a best-in class experience to the next generation of world-changing companies, when it matters most and before anyone else does. We're investing in relationships with founders who are at the earliest stage and shaping how they think about building for the AI-native web; and making Vercel the tech stack of choice.&nbsp;</p> <p>You should be energized by fast-paced environments, biased toward action, and motivated by measurable impact. This is a high-agency, high-autonomy role. You're not waiting for direction, you're building it.</p> <h2>What You Will Do:</h2> <ul> <li><strong>Build the strategy and execute key Field programs:</strong> Identify key industry events and conferences for Vercel to participate in, plan and execute events to drive qua