Field Marketing Specialist, Key & Strategic Accounts

<div class="content-intro"><p><strong>Secure Every Identity, from AI to Human<br><br></strong>Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.<br><br>This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.</p></div><h3><strong>GET TO KNOW OKTA</strong></h3> <p>Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We’re building a world where Identity belongs to you.</p> <p>&nbsp;</p> <h3><strong>THE ROLE</strong></h3> <p>As part of the Demand Generation team and reporting to the Director, Regional Marketing, Strategic &amp; Key Accounts, you will play a critical role in driving integrated demand generation, account engagement, and pipeline acceleration across Okta’s highest-value account segments. You will support both the <strong>Strategic Accounts Marketing team</strong> and the <strong>Key Accounts Marketing team</strong> by executing a multi-channel integrated framework that moves target accounts through the buyer journey.</p> <p>This role requires a collaborative, energetic, creative, team-minded, and detail-oriented marketer. You will act as a force multiplier by establishing foundational mechanisms that the team operates upon, looking for continuous opportunities to optimize programs, operations, and reporting, and leveraging AI to streamline and automate workflows to consistently raise the bar for execution.</p> <p>&nbsp;</p> <h3><strong>THE TILT: WHY THIS ROLE IS DIFFERENT</strong></h3> <p>We are seeking a proactive marketer who cares personally about team success while bringing energy, discipline, and creativity to daily execution:</p> <ul> <li><strong>Integrated Multi-Channel Framework:</strong> Supporting both Strategic and Key Accounts, you will help connect field events, direct mail, digital activations, and peer intelligence initiatives into cohesive, high-impact account journeys.</li> <li><strong>Foundational Mechanisms &amp; Optimization:</strong> Rather than just executing single tactics, you will help build and refine operational mechanisms, playbooks, and reporting structures that optimize how our entire team operates.</li> <li><strong>AI-Driven Efficiency:</strong> You will actively embrace Generative AI and modern automation tools to optimize processes, accelerate content creation, and eliminate administrative friction to continually raise our bar.</li> </ul> <p>&nbsp;</p> <h3><strong>DUTIES AND RESPONSIBILITIES</strong></h3> <h4><strong><em>Strategic Program Support &amp; Campaign Optimization</em></strong></h4> <ul> <li><strong>Support campaign and program builds:</strong> Partner closely with regional marketing managers to assist in the setup, asset coordination, and logistics for field marketing events, executive dinners, VIP receptions, and targeted Account-Based Marketing (ABx) campaigns.</li> <li><strong>Optimize multi-channel nurtures &amp; customer journeys:</strong> Work directly with Marketing Operations to analyze, update, and optimize email nurture sequences through a strategic account lens, unlocking continuous improvements in account engagement and conversion.</li> <li><strong>Maintain visibility &amp; alignment across team initiatives:</strong> Stay deeply plugged into all active regional campaigns across Strategic and Key Accounts to ensure central communication mechanisms, field newsletters, and team playbooks remain accurate and continuously updated.</li> <li><strong>Serve as key data &amp; operational problem solver:</strong> Act as the primary point of contact for troubleshooting data discrepancies, lead routing issues, and campaign tracking errors across Salesforce and Tableau to preserve rep