Global Campaign Manager

Our Mission & Values: At Drata, we help companies earn and keep the trust of their users, customers, partners, and prospects. We’re the proof layer that shows great companies deserve the trust they aim to build. We live our values every day. Built on Trust means consistency is everything. Act with Integrity by always doing the right thing. Being Customer-Obsessed keeps the people we serve at the center of our work. Competitive Fire drives us to push ourselves harder than anyone else. Diversity brings unique perspectives that lead to better solutions. Automation First ensures we save time and money by making efficiency a priority. Our Culture & Work Style 🚀 At Drata, we’re not just building software - we’re building a mindset. Everything we do springs from: Be a Driver (Owner‑Operator Mentality): Own your work. Improve relentlessly. Deliver results. Move at Drata Speed (Precision & Velocity): Fast decisions. Quick learning. Immediate impact. Stay Mission-Driven (Customer‑Obsessed): Challenge assumptions. Deliver value. Stay hungry. We pair that high-velocity culture with a thoughtful hybrid model because we believe flexibility and collaboration both matter. That’s why in the Bay we come together in-office Tuesday through Thursday our high‑impact collaboration days where teams align, strategize, and innovate. Mondays and Fridays are flexible, giving you space for focused work, balance, and autonomy. If you thrive when you’re empowered, energized, and working with smart, mission-driven people where you’ll feel at home here. Why Join The Drata Team? The best way to understand the Driver’s Mindset is to see it in action. We’re an award-winning, mission-driven team of 600+ people worldwide , united by a culture that values trust, speed, and continuous growth. See the Speed: Watch our CEO, Adam Markowitz, discuss the hyper-growth journey, from $0 to $100M ARR in just four years Hear the Voice of the Team : Explore our "Life at Drata" page for employee testimonials on our collaborative and the growth opportunities available. Experience the Impact : See why we are consistently recognized on Fortune's Best Workplaces lists. Connect with Us on Socials: LinkedIn - follow us for company updates, employee stories, and career news. Job Summary: The Global Campaign Manager is responsible for designing, launching, and optimizing global, full funnel, integrated marketing campaigns that drive high-quality pipeline and revenue across Drata’s target regions, segments, and industries. This role emphasizes scale and consistency: you’ll build digital-first programs that can be executed globally and adapted locally by regional and field teams. You’ll partner closely with product marketing, field/events, partner marketing, SDRs, brand, and marketing operations to ensure every campaign is tightly aligned to our ICP, messaging, and pipeline goals. What you'll do: Plan and run full-funnel, multi-channel campaigns from brief to launch to post-mortem, including goal-setting, channel mix, audience strategy, offers, and measurement to generate and accelerate high-intent pipeline. Partner with Product Marketing to align campaigns to ICPs, personas, positioning, and value propositions using standardized messaging frameworks and campaign briefs. Collaborate cross-functionally with partner marketing, field/events, SDRs, brand and MOPs to align execution, creative, and sales plays to campaign strategy. Define KPIs and campaign impact and build reporting views that connect campaign performance to pipeline and revenue. Partner with Marketing Operations to operationalize campaigns in Salesforce, HubSpot, and other related systems, ensuring clean tracking, lead routing, and attribution. Continuously test and optimize creative, messaging, landing pages, and nurture flows to improve conversion rates. Manage and optimize campaign budgets, reallocating spend based on performance. Enable SDRs and sales with campaign snapshots, talking points, follow-up templates so they can effectively act on campaign engagement. Leverage AI-powered tools for audience insights, creative iteration, experimentation, and performance analysis to accelerate launch cycles and optimization. Document and socialize campaign playbooks and best practices to drive consistency, learning, and repeatability across the marketing organization. What you'll bring: 5-7 years of experience in B2B demand generation, integrated campaigns, or marketing program management, including ownership of global or multi-region campaigns (ideally in SaaS). Proven track record building and scaling multi-channel campaigns that drive measurable pipeline and revenue, not just vanity metrics. Strong analytical skills with experience turning data into insights and action; comfortable working with Salesforce, HubSpot, analytics and attribution tools (e.g., Google Analytics, 6sense, Domo). Excellent project and stakeholder management, with a history of leading complex cross-functional initiatives, h