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Cadila Pharmaceuticals Limited
Gandhinagar, IN · On-site · Full-time
Group Product Manager
NewPosted 30 minutes ago
- Location
- Gandhinagar, IN
- Work mode
- On-site
- Employment
- Full-time
- Experience
- Lead
About the role
Principal Tasks & Responsibilities
Brand & Product StrategyDevelop and implement brand strategies in line with corporate objectives and therapeutic focus.Define product positioning, messaging, and value proposition for target audiences.Support forecasting, budgeting, and planning to achieve sales and marketing objectives. Marketing Program ExecutionPlan and execute promotional campaigns, creative initiatives, and visual aids for field force engagement.Ensure effective implementation of marketing programs including symposia, CME events, and KOL engagement
initiatives.
Coordinate with cross-functional teams (Sales, Medical, Regulatory, Supply Chain) to ensure smooth execution of
campaigns.
Sales & Field EnablementProvide training to sales teams on product USPs, brand strategy, and promotional campaigns.Prepare presentations and marketing materials to support field activities.Monitor field implementation to ensure adherence to brand plans and objectives. Market Research & AnalysisConduct market research and competitive intelligence to inform product strategy.Track brand performance metrics and analyze sales, prescription, and market trends.Provide actionable insights to optimize marketing efforts and drive ROI. Financial & Performance MonitoringPrepare and monitor Profit & Loss statements to track and control budgeted costs.Ensure effective utilization of marketing budgets and resources.Monitor key performance indicators and take corrective actions to meet targets. Customer & KOL ManagementSupport key customer development and CRM initiatives.Facilitate engagement with KOLs to strengthen brand credibility and market penetration
Key Skills & Competencies
Functional / Technical:
Product & Therapeutic Knowledge Strategic Brand Planning & Management Product Lifecycle Management Marketing Strategy & Campaign Execution Market Research & Competitive Intelligence Sales Forecasting & Brand P&L Management Data Analysis & Business Insights KOL & CRM Management Cross-functional Stakeholder Management Pharma Compliance (UCPMP/NPPA)
Functional / Technical:
Strategic Thinking Leadership Communication & Presentation Skills Stakeholder Management Result Orientation Analytical Thinking Problem Solving Planning & Organizing
Cadila Pharmaceuticals Limited
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