Growth Marketer (Ocean)

<div class="content-intro"><p>Yotpo is leading the next era of trust and loyalty in eCommerce. With AI-powered Reviews and Loyalty solutions, we help brands turn browsers into customers and customers into advocates. Through deep integrations across the eCommerce ecosystem and the trust of over 30,000 global brands, Yotpo delivers seamless omnichannel experiences that increase conversion, strengthen customer relationships, and drive profitable, long-term growth.</p></div><section> <div class="flex flex-col gap-4"> <p class="font-poppins text-base text-ocean-gray-600 leading-relaxed">Ocean is a consumer membership that makes online shopping effortless. For just $4.95/month, members get free shipping, free returns, and free package replacement, all from one unified dashboard. Our mission is to make it easier for consumers to support the amazing independent brands they desperately want to, all without having to compromise on the convenience they've come to expect from larger retailers.</p> <p class="font-poppins text-base text-ocean-gray-600 leading-relaxed">Spun out of Yotpo, we're an early-stage team building the membership layer for modern direct-to-consumer ecommerce. We've raised a $4.5m seed round to date, led by Bessemer Venture Partners (investor in Shopify, Anthropic, LinkedIn, and many more), and we're scaling our brand network and member base quickly. You can learn more about us at https://shopocean.co.</p> </div> </section> <section> <h2 class="font-dm-sans font-bold text-2xl text-ocean-dark mb-3">The Role</h2> <div class="flex flex-col gap-4"> <p class="font-poppins text-base text-ocean-gray-600 leading-relaxed">We're looking for a growth marketer to own the entire member funnel, from the moment a shopper first encounters Ocean all the way to active, happy member. You'll live in the funnel data, generate and test ideas relentlessly, and build the lifecycle and paid programs that move the numbers when they get stuck.</p> <p class="font-poppins text-base text-ocean-gray-600 leading-relaxed">This is a high-ownership, high-visibility role for someone who thinks in cohorts and conversion rates, and can go from hypothesis to live experiment without waiting for permission. You'll work closely with the founders and have outsized influence on how Ocean grows.</p> </div> </section> <section> <h2 class="font-dm-sans font-bold text-2xl text-ocean-dark mb-3">What You'll Do</h2> <ul class="flex flex-col gap-2 list-disc pl-5"> <li class="font-poppins text-base text-ocean-gray-600 leading-relaxed">Own the full funnel. Define, instrument, and obsess over our funnel metrics at every stage: acquisition, signup, activation, engagement, and retention. You'll have a deep understanding of where members drop off and why.</li> <li class="font-poppins text-base text-ocean-gray-600 leading-relaxed">Run a relentless experiment engine. Generate hypotheses, prioritize them, ship tests, read the results honestly, and compound the wins.</li> <li class="font-poppins text-base text-ocean-gray-600 leading-relaxed">Build lifecycle marketing. Design and manage our SMS and email workflows end to end to complement the customer journey, e.g. free to paid conversion, onboarding, and ongoing usage.</li> <li class="font-poppins text-base text-ocean-gray-600 leading-relaxed">Stand up paid acquisition. To enhance results, build and scale paid funnels when required.</li> <li class="font-poppins text-base text-ocean-gray-600 leading-relaxed">Close the loop on measurement. Make sure tracking and attribution are clean enough to trust the decisions you're making on top of them.</li> </ul> </section> <section> <h2 class="font-dm-sans font-bold text-2xl text-ocean-dark mb-3">What We're Looking For</h2> <ul class="flex flex-col gap-2 list-disc pl-5"> <li class="font-poppins text-base text-ocean-gray-600 leading-relaxed">Direct experience driving growth in a D2C / ecommerce environment. Our funnel starts with ecom brands, so you too should have an understanding of how shoppers behave and convert.</li> <li class="font-poppins text-base text-ocean-gray-600 leading-relaxed">A track record of owning a funnel and moving the metrics with a high degree of independence.</li> <li class="font-poppins text-base text-ocean-gray-600 leading-relaxed">Fluency with lifecycle tooling (email/SMS platforms) and paid acquisition (Meta and similar).</li> <li class="font-poppins text-base text-ocean-gray-600 leading-relaxed">Genuinely