Growth Marketing, Creative and Ad Operations

About the Team The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering. Our Growth Marketing team is a rapidly scaling functional area, accelerating growth by connecting out-of-product and in-product experiences into seamless journeys that acquire, retain, and re-engage users, unlocking ChatGPT’s transformative potential in users’ daily lives. We work cross-functionally with product, engineering, design, data science, finance, and marketing to unlock scalable growth levers and deliver measurable impact across diverse markets. This team thrives on rapid testing, rigorous measurement, and creative problem solving, all while keeping user value at the center of our decision-making. About the Role In this role, you will build and run the creative and advertising operations system that powers OpenAI’s paid marketing programs. You will connect Creative and Growth Marketing teams, establish clear processes for producing and launching high-quality ads, and keep the operational details behind paid campaigns organized, accurate, and scalable. You will help translate growth priorities into creative briefs and testing roadmaps, coordinate assets and approvals across internal teams and external partners, and turn performance results into clear next steps. This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. In this role, you will: Build and manage the end-to-end paid creative operating system , including creative intake, briefing, production, asset delivery, approvals, trafficking, launch, reporting, and iteration. Serve as the day-to-day connector between Creative, Brand, Growth Marketing, agencies, and production partners, keeping priorities and timelines clear and on track. Partner with Growth Marketing to build and maintain creative testing roadmaps , translating campaign goals, audience insights, and performance data into briefs, hypotheses, test plans, and clear success metrics. Develop and maintain the tools and processes that keep creative production organized, including asset libraries, production calendars, naming conventions, tagging, version control, specifications, and documentation. Track creative test results , document learnings, and partner with Growth Marketing and Creative to identify what is working, what needs to change, and what should be tested next. Continuously improve workflows, templates, reporting, and automation to increase creative throughput, reduce errors, and make paid marketing operations more efficient and reliable. You might thrive in this role if you: 7+ years of experience in creative operations, growth or performance marketing, integrated marketing, or a related role supporting paid marketing programs. Exceptional attention to detail and operational rigor , with a track record of owning high precision work in either creative or campaign operations. Experience building or improving creative production workflows , project trackers, asset libraries, approval processes, and other systems that help teams execute consistently. Hands-on familiarity with major paid advertising platforms such as Meta, Google, TikTok, YouTube, Reddit, or LinkedIn, including campaign trafficking, asset requirements, and launch QA. Working knowledge of marketing tracking and measurement , including UTMs, pixels, conversion events, platform reporting, and basic campaign or creative performance analysis. Strong project management and organizational skills , with the ability to manage multiple deadlines, keep stakeholders aligned, surface risks early, and follow through on details. Clear written and verbal communication , strong cross-functional collaboration skills, and the ability to turn growth priorities into actionable briefs, testing plans, and next steps. Comfort working in a fast-moving environment and a proactive, resourceful approach to solving problems; experience with billing, invoicing, vendor management, or workflow automation is a plus. About OpenAI OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, na