Growth Marketing Lead

About Alchemy Alchemy is the Web3 infrastructure and developer platform that powers millions of users and the world’s most innovative blockchain applications. From enabling $1+ trillion in financial transactions worldwide to scaling L2s and enabling DeFi, Alchemy provides the infrastructure and tools developers need to build reliable, scalable, and accessible experiences. Trusted by companies like JPMorgan, Stripe, Visa, Franklin Templeton, Nike, and backed by a16z, Coatue, Silver Lake, Lightspeed, and Stanford University, Alchemy is building the foundational layer for a decentralized and AI-enabled Web3 ecosystem. For more information, visit alchemy.com . About the Role We're looking for a Growth Marketing Lead to shape where Alchemy invests growth: full-funnel, from self-serve signup all the way through the enterprise sales funnel. This is a high-ownership, strategic seat. You'll decide, each cycle, where our marketing dollars and headcount go for the highest return, and you'll have real influence over the tactics we run to get there. This role has real breadth. You'll own the channel mix we run today, paid search, paid social, SEO, AEO, a lifecycle program we're just getting off the ground, and our website, and you'll decide where each of those gets more or less investment based on what's actually driving signups and pipeline. You'll also go looking for what's next: new channels worth testing as the audience and the industry evolve, and product-led signals worth turning into a marketing motion. And you'll bring visibility to parts of the funnel we can't see well today, both self-serve and the enterprise sales flow, so the whole company can make better calls on where to spend. This is a senior, strategic role. We're looking for someone who's already built full-funnel growth measurement from scratch at a developer-focused B2B company, and who knows how to rank channels by ROI and act on it. You won't be building a growth program from zero, you'll be evolving one: an AI-powered SEO/AEO system already in production, a defined tool stack, and agencies already engaged. You'll decide what stays, what goes, and where you build a team to get us to the next level of growth maturity. What You’ll Do Own full-funnel visibility for Alchemy's growth motion, from self-serve signup through the enterprise sales flow, including the quality of leads reaching the sales team, so the company can see how every channel performs end to end. Set the channel investment strategy each half: given current resourcing and goals, decide where marketing dollars and efforts go, and defend that call with data. Own and continuously re-rank channel ROI, paid search, paid social, SEO, AEO, lifecycle/email, website, ecosystem/partner-driven channels, and any new channel you stand up, identifying the highest-ROI area each cycle and reallocating toward it. Evaluate and evolve the existing tool stack and agencies: keep, renegotiate, or replace based on what's actually driving signups and pipeline. Identify, pitch, and test new channels and signals, including product-led growth signals you pick up working with Product, as Alchemy's audience and the industry evolve, then scope and delegate what you find to the right owner: a product marketer, an ecosystem marketing manager, an agency, or your own hire. Build and lead a team over time: propose and open headcount as the highest-ROI areas demand dedicated ownership, and directly manage the specialists and agencies you bring on. Represent growth and channel performance in the twice-yearly marketing planning cycle and retro, as a primary voice in where the company focuses its tactics next half, backed by your own data. What we’re looking for 8+ years in growth or performance marketing at a B2B company with a developer-focused audience and both self-serve and enterprise motions. Track record of owning full-funnel measurement: connecting top-of-funnel spend to signups to pipeline, and using that to make investment calls, not just channel-level reporting. Proven ability to rank and reallocate spend + efforts across channels based on ROI, and to kill or scale channels based on evidence. Experience evaluating and managing agency relationships and a marketing tool stack, with the judgment to know what to keep versus replace. Comfortable identifying, testing, and standing up entirely new channels rather than only running the established playbook. Strong cross-functional operator: able to work with Product on in-product growth signals, with Sales/SDR on lead quality and funnel handoff, and with Product Marketing and Ecosystem Marketing on execution you delegate out. Efficiency-obsessed: instinctively pressure-tests where a dollar or a headcount is going before committing to it. Familiarity with AI-powered or AI-assisted growth initiatives. Ability to be in office in SF or NYC 3x a week. Nice to Haves Startup experience building a growth function from 0 to 1, standing up measurement and channel testing where litt