Growth Marketing Manager, Discoverability

<div class="content-intro"><h2>About Vercel:</h2> <p><span data-sheets-root="1">Vercel is the agentic infrastructure company. We free people and agents to ship what’s next.</span></p> <p><span data-sheets-root="1">For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience.</span></p> <p><span data-sheets-root="1">Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents.</span></p> <p><span data-sheets-root="1">We are building the platform for that future, trusted by companies like&nbsp;<strong>OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide</strong>. Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next.</span></p></div><h2>About the Role:</h2> <p>Search is changing. Developers no longer just type queries into Google — they ask ChatGPT, Perplexity, Gemini, and Claude, and, increasingly, they don't ask at all: their coding agents do. When a developer prompts Cursor, GitHub Copilot, Claude Code, or v0 to build something, the framework, deployment target, and docs those agents reach for are decided before a human ever visits a website. This is existential for Vercel: we're the agentic infrastructure platform for the agent era, agents already trigger more than half of our deployments, and being the answer that both AI assistants *and* coding agents surface, cite, and build with is quickly becoming as important as ranking on page one.</p> <p>We're hiring a Senior Growth Marketing Manager to own Discoverability end to end: how easily developers, teams, AI assistants, and coding agents find, understand, and choose Vercel across every surface where discovery happens. You'll own our organic footprint across traditional search (SEO) and answer engines (AEO/GEO) — where "answer engines" spans both conversational assistants and the coding agents developers build with — from the technical foundation that makes our content machine-readable to the content and structure that makes us the answer. This is a senior individual-contributor role. You'll set the discoverability strategy and execute it hands-on, partnering closely with Growth Product, Content, Web Engineering, and Developer Relations. You'll report to the Head of Growth and be a key driver of Vercel's product-led, self-serve growth engine.</p> <p>&nbsp;</p> <h2>What You Will Do:</h2> <ul> <li>Own Vercel's organic acquisition strategy across SEO and AEO/GEO, with clear goals for traffic, non-branded visibility, share of voice in AI answers, how often coding agents choose and recommend Vercel, and downstream signups.&nbsp;</li> <li>Lead technical SEO: crawlability, indexation, site architecture, structured data (schema), Core Web Vitals, rendering strategy, and internal linking — working directly in our stack and with Web Engineering to ship fixes.</li> <li>Build our answer-engine strategy across both surfaces: (1) conversational assistants like ChatGPT, Perplexity, Gemini, Claude, and Google's AI surfaces, and (2) coding agents like Cursor, GitHub Copilot, Claude Code, and v0.</li> <li>Understand how each retrieves and cites content — including docs, llms.txt, structured data, and machine-readable references — and shape our surfaces so Vercel is the source they reference and the default they build with.</li> <li>Partner with Content and PMM to build a scalable content and information architecture — programmatic pages, docs, comparison and solution pages, and editorial — that ranks and gets cited.</li> <li>Define and own the measurement layer: instrument the funnel from organic and AI-referred discovery through to activation, choosing the tooling and building the dashboards that make discoverability performance legible to the wider company.</li> <li>Run a continuous experimentation program (page structure, metadata, schema, content formats) and turn results into repeatable playbooks.</li> <li>Own domain and technical health across our web properties in collaboration with Engineering — migrations, redirects, canonicalization, and international/localization structure.</li> <li>Stay ahead of a fast-moving landscape and translate algorithm and AI-engine changes into a clear point of view and a prioritized roadmap.</li> </ul> <h2>About You:</h2> <ul> <li>6