Growth Marketing Manager - Performance Marketing (m/f/d)

About Placetel We are all connected by one goal: making communication simple. Placetel stands for modern, innovative, AI-native communication and CX solutions from the cloud. More than 40,000 business customers use Placetel every day to call and collaborate successfully – whether in the office, at home or on the go. Since our founding in 2008 we have grown continuously and are today part of Gamma Communications. Together we are changing the way people work around the world. Today and in the future. Tasks Your role As Growth Marketing Manager – Performance Marketing you own paid acquisition at Placetel. You bring in the trials and the paying customers that our self-service growth model runs on – with real budget responsibility, across Google, Meta and every channel we have not tested yet. One thing up front, because it shapes how we work: winning SMB customers in Germany looks far more like winning customers for a DTC brand than like classic enterprise B2B. High volume, short consideration cycles, creative-led, measured daily. That is how we run growth – and that is the mindset we are hiring for. What you will do Own our paid acquisition budget end to end – strategy, channel mix, allocation and daily optimisation – and be accountable for the outcome. Plan, launch and scale campaigns across Google Ads (Search, PMax, YouTube) and Meta, plus additional channels such as LinkedIn, TikTok, Reddit, native, affiliate and comparison portals. Manage to unit economics, not vanity metrics: trials, trial-to-paid, CAC, payback period and LTV/CAC are your scoreboard. Build a systematic testing cadence – audiences, bidding, offers, landing pages, creative angles – with clear hypotheses, decision rules and documented learnings. Work hand in hand with our Creative Strategist: you brief which angles to test, you read the results, you decide what scales and what dies. Own tracking, attribution and measurement together with our analytics and eCommerce colleagues – GA4, GTM, server-side tracking, conversion values, offline conversion uploads from the CRM. Optimise the full path from ad to trial to paid customer: landing pages, signup flow, offers and pricing tests – together with Growth, Product and Sales. Open up channels we do not run yet and decide quickly whether they earn a permanent budget line. Report performance transparently and in plain language: what worked, what did not, what we do next. Requirements Who we are looking for Several years of hands-on performance marketing with genuine budget responsibility – ideally in B2B SaaS and/or in a DTC or high-velocity consumer brand. Both together is the strongest profile we can imagine for this role. Pro in one channel, solid in the rest. You are the person others ask about Google Ads or Meta, and you can competently run the other channels yourself. You think in unit economics: CAC, payback, LTV/CAC and contribution margin are part of your everyday vocabulary. Confident with tracking, attribution and analytics setup